Ryan wasn’t too happy with the wood watches available on the market today. The reason? The faces were too small, watches too bulky and they weren’t as environmentally friendly as they should be. The Big Face Woody on the other hand is made from 100% all natural bamboo, a plant which only takes only 3 years to replenish itself, meaning it is lightweight, durable and eco-friendly. Incredibly, a lot of people agreed with him and they reached their target on Kickstarter in just 11 hours.