Art

A Candid Interview with the Creators of Subtle Dildo

Between Cook Suck, Tinder Nightmares and Brown Cardigan, I was convinced that I’d found all the possible lols on Instagram and I had everything I needed to fill my daily chuckle quota.

Then a friend showed me Subtle Dildo.

 subtle dildo excited moment

Doing exactly what the name suggests, a bunch of whacky Canadians decided that they’d find their Insta-fame by taking a bunch of shots – some random and some very clearly staged – each with a giant rubber dong hidden subtly in the scene somewhere. Now, roughly once a week, their 130k+ followers are treated to a new subtle sex-toy snap, and all race to see if they can be the first to find the deviously disguised dildo.

Collectively, we wasted at least an hour each on this page in the Man of Many office when we first heard about it. It’s hilarious, original, engaging, sometimes infuriating, always entertaining, and because the dildos are so subtle, it’s completely safe for work. We got in touch with the boys to get the low down on Subtle Dildo, and what makes their big rubber dick tick.

 subtle dildo gossip and art

It’s such a simple, genius idea, to play Where’s Wally (it’s Wally, not Waldo down under) but with a rubber dick (we’ve affectionately dubbed it “Where’s Willy” in the office). How’d you come up with the idea in the first place?
Several of us lived together and, like any group of young men with a kegerator, we thought it would be a good idea to have our beer whiz out of a big, fake penis. A dildo as a tap handle was better in theory than practice, though, so we went back to a regular tap and left the dildo to collect dust. After a couple months lying unnoticed on a shelf, someone must have mentioned it and we all decided it would be funny for a dildo to be lurking in seemingly ordinary photos. The initial idea was definitely not a Where’s Waldo/Wally but the internet turned it into that and we embraced the format.

 subtle dildo table tennis room

How do you come up with ideas for new photos? Is it random or do you guys do a lot of planning?
Honestly, these are just candids from our lives. Really, though, more planning than we care to admit goes into the photos. We really enjoy the process of creating a dynamic scene, so much so that we sometimes forget to hide the dildo. We generally try to establish a loose overarching narrative that we then work within until we find ideas that are funny or weird enough. Having access to cool locations for batch shooting is always a surefire starting point. We also put an inordinate amount of effort into writing hilarious captions that no one cares about.

 subtle dildo exercise

What’s been the hardest / most ludicrous shot to frame so far?
The biggest challenge we face while shooting is getting extras involved. Apparently there’s stigma attached to dildo-themed instagram accounts. As far as the single most challenging photo goes, the one where we have a bike race in the kitchen was tough. We had about 4m to get the bike going and the timing was impossible.

 subtle dildo sleep

What’s the holy grail – anywhere in particular in the world you’d like to hide a dildo and get a happy snap? Maybe a dream itinerary for Subtle Dildo?
We’d love to do a shoot at the Doc Johnson offices and factory in LA which, as devotees of the Classic Dong, is our Mecca.

 subtle dildo drinking together

Do people ever question you guys when you’re getting a shot outdoors? 
We definitely get strange looks; have you seen the pictures? That has nothing to do with the dildo, which is subtle, so people don’t see it (get it? It’s in the name). Although we did recently leave one at a restaurant and have yet to track it down…

 subtle dildo men sitting on the floor

The dildo. Does it have a name?
We affectionately refer to the dong as the Doodad (or Dood for short). This is a comment on how it is a dildo but also our father.

 subtle dildo men standing on the road

What are your names, and what do you all do with yourselves when you’re not photographing rubber phalluses?
We’re just normal guys with normal names, you know? We’ve got all the hot names from A-Z. Alex, Brian, Derek, Kyle, Matt, Mike, Rob, Rodion, the list goes on! We’re involved in a variety of normal, everyday things like digital marketing, tech, finance, legal marijuana, consulting. You name it, we do it.

 subtle dildo cooking

Where are you all based?
We are a multinational corporation headquartered in the centre of the universe: Toronto.

 subtle dildo eating and watching

You started with a photo of a bunch of guys watching the Superbowl and now you’ve got over 130k followers. Did you ever think that a hidden dong would be so popular? And will it keep growing? Is there an end goal where you all get to retire rich and live in a mansion with a dildo-shaped swimming pool?
Definitely not, but we’re going to milk it for all we can, even if that’s a kiddie pool we have to take turns sitting in. Maybe especially if it’s a kiddie pool. At least that would fit in each of our apartments and we could easily transport it between them. Anyway, we do have some projects in the works. Keep your eyes peeled for some exciting subtle merchandise next year and maybe even an official Subtle Dildo.

Subtle Dildo

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