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These Famous Logos Cop a 2020 Coronavirus Redesign
When you’re working from home, it can be hard to find that creative spark, particularly under circumstances like the one we find ourselves in currently. But it hasn’t been a problem for Jure Tovrljan, a Slovenian design agency director. The Ljubljana-based creative director is blowing up online after he reimagined some of the world’s most iconic logos, with a neat little coronavirus spin.
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The instantly-recognisable Starbucks logo now features a timely face mask, the active silhouette of Jerry West that basketball fans know as the NBA logo has been altered to show a lounging laptop user and Nike’s iconic “Just Do It” swish has been changed to”Just Don’t Do It”. In fact, Tovrljan has even redesigned the Olympic Rings to show the five coloured circles demonstrating effective social distancing measures.
According to AdAge, Tovrljan got the idea for the coronavirus logos while ordering a coffee from Starbucks. From there, things just escalated. “Things around COVID-19 seriously started to go out of hand and all my social media feeds were flooded with cheap memes,” he says. “I decided to revive an old passion, logo design and I saw an opportunity for some quality content that I would be glad to see on my social feed in these difficult times.”
Tovrljan featured the logos on his Behance page, not long after advertisers made actual adjustments to their logos. Agency Gut reworked Latin American technology company Mercado Libre’s mark, which features a handshake, into a symbol with a fistbump, prompting the question; could coronavirus be ushering in a new era for design? Beats us, but you’ve got to admit, that Mastercard logo is pretty clever.
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Nick Hall
Nick Hall is the Editor-in-Chief of Man of Many and an accomplished journalist. He completed a Bachelor of Creative Industries at the Queensland University of Technology, with a double major in Journalism and Music. Prior to working at Man of Many, Nick spent two years as a journalist with Inside Franchise Business, focusing on small business, finance and legal reporting. In 2021, Nick was named B&T's Best of the Best Journalist of the Year. With an extensive background in the media industry, Nick specialises in feature writing, fashion, lifestyle and entertainment content. A qualified barber and men's stylist, Nick also holds a Cert III in Barbering from the Queensland Hairdressing Academy.
