KFC Replaces Fire with its Hot & Spicy Wings

Launched as a creative advertising campaign by Ogilvy & Mather out of Hong Kong, this is one of the coolest applications of visual trickery we’ve seen a brand pull off this year. The creative artists at Illusion a studio based out of Bangkok worked with KFC to replace fire with its Hot & Spicy wings and the results are incredible. Check out more of the brand assets below.

kfc hot and spicy car

kfc hot and spicy men standing

kfc hot and spicy women eating

kfc hot and spicy display

kfc hot and spicy wallpaper

Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Director / Business Partner: John Koay
Creative Director: Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To

Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok

Client: KFC Hong Kong