Looks like it will be a blue Christmas, but not for the reasons Elvis Presley sang. Rather, Pantone has unveiled their 2020 Color of the Year right before Christmas, and that color is Classic Blue, “a shade reminiscent of the sky at dusk.”
Laurie Pressman, vice president of the Pantone Color Institute, shared the following when announcing the selection: “It’s a color that anticipates what’s going to happen next. What’s the future going to bring as we move into the evening hours?” It’s an apropos question considering that we’re ending a decade and starting a new one. The last time a blue hue was chosen was with the ending of 1999 when Cerulean was the Color of the Year. Then, too, was an unsettling time, similar to the sentiments that are being felt throughout the UK, the US, Hong Kong, Syria, and many other places. For Pantone, Classic Blue offers the reassurance that is much needed at this time.
Pantone has been naming a color of the year for over 20 years now, but the 2020 version is a bit special. This year, Pantone collaborated with several partners to create a multi-sensory experience so that everyone can experience Classic Blue. The experience was showcased at an event in Manhattan. There, people could experience the fragrance of Classic Blue as well as what the color might sound like. Different textured cushions as well as a Classic Blue drink were also on hand to complete the experience.
According to Pressman, the process of selecting the Color of the Year is one that considers lifestyle and industry trends. “Typically, trends that we see in color are reflecting big macro trends that are taking place in culture,” explains Pressman. Those trends are found in art, media, movies, travel destinations, technology, and even socioeconomic and political conditions. If you’re looking for ways to incorporate Classic Blue into your life, Pressman recommends accent pieces such as a scarf or a watch strap when it comes to your wardrobe. You might also consider a vase or a candle for your home or office. You can even add it to your diet—and reap the benefits. Foods and beverages that have a Classic Blue color to them are typically rich in anthocyanins that can help your body defend itself against illness.