Ever wondered what that bitter taste in your mouth is after a big swig of a hipster craft beer? You’d be forgiven for thinking it’s the heavy-handed use of fresh enigma hops in the brew, but in the case of Sample Brewery’s latest concoction, you’d be mistaken.
The acrid flavours remaining on your palate in this instance are representative of the purported gender pay gap in the creative industry and, according to Sample’s Head of Brand Experience & Activation Arron Ollington, are “supposed to leave a bitter taste in your mouth”. This beer has been intentionally created to pose some questions to the drinker about employment inequality in the creative industry (although we have it on good authority it’ll still give you a buzz).
Brewed in collaboration with RARE SYD, a creative workshop that promotes equality, the bottles have been pimped by internationally acclaimed artists Vexta, Gemma O’Brien, Minky Stapleton and Andrew J Steel, who hand crafted each design; however bitter this beer-with-a-social-agenda may be, they look pretty rad.
Sample have long been supporters of the arts, with past collaborations supporting local artists all big hits, garnering them many fans across the arts community and craft beer scene collectively. Bitter aftertaste aside, we’re sure that this will be yet another crowdpleaser from the talented Melbourne-based company.
These beers are available from tomorrow night at RARE SYD’s closing party in Alexandria.