Tiffany and co cryptopunk 1

Tiffany & Co. Cryptopunk Brings NFTs Into the Real World

Tiffany & Co. has added an interesting new wrinkle to the conversation around NFTs, proving once and for all that they’re definitely worth more than the paper they’re not printed on – provided a luxury jeweller transforms them into a real-life pendant first.

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Tiffany and co cryptopunk

Image: Alexandre Arnault/Twitter

Previously, the firm’s vice president Alexandre Arnault hasn’t been shy about his fondness for the Web 3.0 community and now he’s taken that affection even further. Drawing inspiration from his own Cryptopunks NFT – one of 10,000 characters with proof of ownership stored on the Ethereum blockchain – Arnault has unveiled a one-off Tiffany & Co. pendant that, unlike its digital counterpart, will leave you in no doubt as to the source of its value.

Constructed from rose gold and enamel, the pendant features 3D glasses made of a sapphire and a Mozambique baguette ruby, while a yellow diamond stands in for the Cryptopunk’s round earring. Both the Tiffany & Co. name and the NFT’s #3167 number are engraved on the reverse.

Arnault revealed the one-off release on Twitter, where he uses an image of the original Cryptopunk 3167 as his profile picture. According to Vogue Business, Arnault’s Cryptopunk was purchased earlier this year for ETH 160, which is equivalent to approximately AUD$661,000.

Tiffany & Co. has previously flirted with Web 3.0 and the Metaverse, having teased its own Tiffcoin cryptocurrency on April 1. While the crypto element was, indeed, an April Fool’s prank, the Tiffcoin did turn out to be a real, limited-edition gold coin that customers had the opportunity to purchase.

With Arnault clearly having a passion for blending new digital technologies with the real world, we’ll certainly be keeping an eye out for what he comes up with next. In the meantime, if all of this made little to no sense, now would be a good time to check out our guide to NFTs.

Tiffany and co cryptopunk 4

Image: Alexandre Arnault/Twitter

Rob Edwards
Branded Content Writer

Rob Edwards

Rob Edwards is Man of Many’s Branded Content Writer. As a former editor of consumer technology and lifestyle publications like T3, Official Nintendo Magazine, Official Windows Magazine, and TechRadar, Rob has honed his expertise in consumer technology and lifestyle products over many years.

Rob also has a wealth of experience in collaborating with brands to create high-quality branded content. Through his role as Senior Editor & Technical Specialist at one of the world's most prestigious PR firms, Edelman, Rob worked closely with leading brands like Samsung, Amazon, Google, and more. Now he brings his unique skill set to create both engaging editorial and superior branded content for Man of Many's discerning audience.