When it comes to self-promotion, French bookstore Librairie Mollat is killing it. I’m of course talking about its Instagram series Book Face where the staff of the 122-year-old independent store are making art by merging book covers with their own faces. The book sleeves are held up like masks, cleverly positioned to blend jawlines, eyes and noses.
Librairie Mollat’s employees are seen using a variety of different novels, art books, and magazines from across the globe. Even award-winning Aussie author Christos Tsiolkas and his book Barracuda made the cut. In some of the images, the staff takes the easy way out, covering entire faces, but some are genuinely surprising, seamlessly blending the features.
Book Face has paid off for the old bookstore as Librairie Mollat now has over 63k Instagram followers. There’s another great Instagram account we think you should check out. It’s Man of Many Tastes. Maybe you’ve heard of it?