For years, men (and women) have looked to Australian online behemoth D’Marge for advice on fashion, style and cool random stuff from all four corners, and now the media outlet have decided it’s time to move up from the blogger-sphere and take a seat at the multi-title publisher’s table.
Shut Up & Take My Money is the first bi-annual instalment from the Sydney-based outlet, and focusses on the separation of ‘need’ and ‘want’, aimed at men who enjoy the finer things, without the pretension or flash-factor of other publications. The magazine features products, interviews and travel pieces that highlight the luxury marketplace and how men like to spend their hard-earned, without being a typical men’s magazine.
“We’re fortunate to have spent the past four years building a brand that people respect, so pitching a new magazine to advertisers was surprisingly easy” says founder Luc Wiesman. OMEGA, Alfa Romeo, Breitling, Gucci and M.J. Bale are just some of the brands that have partnered for the first edition. “We believe that print isn’t dead, it’s just taking a nap. Shut Up & Take My Money is not really a traditional magazine, it’s what we call a ‘poor man’s coffee table book’ — timeless, looks good, is affordable, and both men and women can appreciate it”.
Expect to find it in any self-respecting Newsagent, airport lounge or dentist’s waiting room from today, or grab yourself a copy online.