Destiny Bungie

Sony Delivers Content Counter Attack with $5 Billion Acquisition of Bungie, Creator of Destiny

Following Microsoft’s recent deal with Activision Blizzard, Sony returned serve to announce a US$3.6 billion (AU$5 billion) acquisition of Bungie, the developer responsible for Destiny and the OG creators of Halo. The deal will bolster the Sony Interactive Entertainment team, including several studios, including Insomniac Games, Naughty Dog, Sucker Punch Productions, Guerilla Games and Bluepoint Games. However, Bungie will continue developments for various platforms outside of Sony PlayStation while also creating content outside of the gaming sphere.

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Sony Acquisition of Bungie

Image: Sony

“We will continue to independently publish and creatively develop our games,” CEO Pete Parsons wrote in a blog post. “We will continue to drive one, unified Bungie community. Our games will continue to be where our community is, wherever they choose to play.”

In a separate statement, Head of Playstation Hermen Hulst explained why his team pulled the trigger on the collaboration, noting, “Bungie makes games with outstanding technology that are enormously fun to play. They also have unmatched dedication to the communities that play their games, and everyone at PlayStation, and PlayStation Studios, will be excited about what we can share and learn from them.”

“I have spent a great deal of time with the senior team at Bungie and it is clear their experience and skills are highly complementary to our own,” he added. “We will be ready to welcome and support Bungie as they continue to grow, and I cannot wait to see what the future holds for this incredible team.”

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STAFF WRITER

Sam Mangioni

Sam Mangioni is an experienced Staff Writer with an extensive background in digital content production and news. Prior to working for Man of Many, Sam spent three years at Southern Cross Austereo where he served as a Content Producer and News Reporter for the flagship Triple M Breakfast Program. The Sydney-based reporter completed a Bachelor of Commerce from Macquarie University Majoring in Marketing in 2014. A specialist in sport, lifestyle and gear coverage, Sam's work has also featured in Fight News Australia.