It’s thanks to Pinterest and Tumblr that everyone is exposed to newer and newer fonts, usually used on smart and inspirational quotes. But do you know how these fonts came to be? Who is responsible for the typefaces that have stirred the mania surrounding typography and its many applications. Meet Jonathan Hoefler or Tobias Frere-Jones – the duo behind business’ most successful fonts, including the celebrated Whitney. Learn what brought these two together in the first place and just how much work goes into creating a new typeface from scratch. Join us as we take a peek behind the curtains.
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