Milagro, the world’s most-awarded tequila is taking over SoCal in Neutral Bay for an exciting art exhibition by Mexico City-based photographer Mark Alor Powell. The fifteen piece pop-up gallery named the ‘Museo of Miracles’ captures the vivid, everyday wonders of Mexico City and ultimately the inspiration behind the Milagro brand, from its fantastical and surreal architecture to its colorful street art and creative people.
As part of a global tour, the gallery will be open for public viewing from Cinco De Mayo, (Friday 5 May) until Sunday 18 June. To celebrate, SoCal will also host Milagro Sundays throughout the exhibition period, consisting of Milagro Margarita specials, tequila tasting flights, photo competitions and the taste of an authentic Mexican menu. Expect to witness the vibrancy, passion and creativity of Mexico City right in the heart of Sydney.
Guests can go into the running to win Milagro Margarita kits, and an exclusive Museo of Miracles print alongside a bottle of Milagro, simply by uploading a social photo of their favourite piece at the exhibition using the tags @MilagroTequila #MilagroTequila and #MuseoOfMiracles.
Originally from Detroit, Powell has lived and worked in Mexico City for the past ten years, and his renowned and spontaneous street photography has been exhibited around the world. Cinco de Mayo is the annual Mexican holiday symbolising the victory of the Mexican army over French troops in 1862, traditionally celebrated with the hallmarks of any great Mexican fiesta: endless colour and excitement, dancing and street parades, flowers, feasts, and of course, tequila!
Milagro was founded in 1997 by Mexico City natives Danny Schneeweiss & Moy Guindi, who wanted to bridge the romantic and honest world of traditional tequila with the vibrant and sophisticated world of modern-day Mexico City.