Fresh off the announcement that ESPN is launching a Tom Brady documentary series, Apple has fired back with a Brady series of its own. The entertainment giant has just unveiled plans for Greatness Code, a short-form docu-series co-produced by LeBron James’ Uninterrupted and Tom Brady’s Religion of Sports. Further, the new sports series will be directed by Emmy-winner Gotham Chopra, who will also be fronting up for ESPN’s Man in the Arena series.
According to Apple, Greatness Code will be a landmark short-form unscripted series that spotlights untold stories from the greatest athletes in the world. The first season will kick off with seven short episodes, each examing a pivotal moment that defined an athletes career. While four-time NBA MVP LeBron James and six-time Superbowl Champion Tom Brady were the big-ticket names to be part of the series, the rest of the athletes have also been announced. Greatness Code will also feature stories from;
- Olympic gold medalist and co-captain of the US Women’s National Soccer Team Alex Morgan
- Record-holding Olympic gold medalist snowboarder Shaun White
- World’s fastest man and eight-time Olympic champion Usain Bolt
- Five-time Olympic gold medalist and 15-time world champion swimmer Katie Ledecky
- 11-time world champion surfer Kelly Slater
Greatness Code will hit Apple TV+ on July 10, joining the tech giant’s growing list of acclaimed unscripted Apple Originals. With the timeframe for when US sports will return still unknown, another doco might have to do.