Catchphrase—a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. We’ve all got them, those words or phrases that we rely on and use so often that they just come up in conversation naturally and even without thought.
When your job is talking, then you’ll end up using those words or phrases more often. And when people actually listen to what you have to say, they’ll take note. One of Joe Rogan’s favourite catchphrases is: “A buddy of mine,” as is perfectly illustrated in a YouTube video by XLN.
As a stand-up comedian, mixed martial arts colour commentator, and a podcast host, Rogan makes his living by telling stories. The clips from the video come from Rogan’s podcast, which started in December 2009. Rogan and comedian Brian Redban started the free podcast. In August of 2010, the podcast was renamed The Joe Rogan Experience.
Soon enough, it was on the list of the top 100 podcasts on iTunes, which led to it being picked up by SiriusXM Satellite Radio. By October of 2015, the podcast was being downloaded 16 million times each month. With that many episodes and that many people listening in, it was only a matter of time before someone picked up on Rogan’s repeated use of “A buddy of mine.”
Of course, this phrase wouldn’t be possible if Rogan didn’t have plenty of buddies to reference.