Whether you’re a baller on a budget or a watcher with a tight wallet, Netflix has just announced its new lower priced, ad-supported membership plan. According to the streaming service, Basic with Ads will cost customers AU$6.99 per month in Australia and will launch on November 4. So while Netflix and chilling just got a little cheaper, we hope the new sporadic commercials don’t kill the mood, kings.
Netflix says Basic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences. Currently, Basic costs AU$10.99 per month and lets you watch Netflix content on 1 screen at a time in standard definition. The cheaper ad-supported model is essentially the same but will average 4 to 5 minutes of ads per hour. Additionally, a limited number of movies and TV shows won’t be available due to licensing restrictions, and there’s also no ability to download titles.
Basic with Ads also represents a new opportunity for advertisers, who now have a chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV. At launch, ads will be 15 or 30 seconds in length and will play before during shows and movies.
The launch comes just 6 months after Netflix announced the option of a lower-priced ads tier. “We’re confident that with Netflix starting at $6.99 per month, we now have a price and plan for every fan,” the company explained. “While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community and couldn’t be more excited about what’s ahead.”
The new subscription model will be first available in 12 countries, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. Starting in November, fans can sign up by visiting the Netflix website and register with their email, date of birth and gender to get started.