Famous primarily for their shaving paraphernalia (the best a man can get, no less), Gillette have further solidified themselves as huge supporters of the Cricketing world by today announcing a\u00a0two-year sponsorship commitment with Cricket Australia. The partnership will see Gillette become an official naming partner of Cricket Australia, as well as the naming rights partner for the Gillette One Day International Series and Gillette T20 International Series within Australia.\r\n\r\n\r\n\r\nStanding alongside current cricket greats Mitchell Starc, Pat Cummins and Steve Smith before a small crowd of even smaller cricket fans (kids are the future after all), Procter & Gamble Asia-Pacific President\u00a0Magesvaran Suranjan said: \u201cThis significant sponsorship announcement sees Gillette continue to pay homage to its rich sport heritage. Globally, the brand has aligned with some of the most prominent and respected athletes and sports leagues in the world. Cricket is part of the brand\u2019s DNA, with Gillette having been the first brand globally to sponsor limited overs cricket with the \u201cGillette Cup\u201d in the UK in 1964, a forerunner to the One Day International and T20 formats we see today."\r\n\r\n\r\n\r\nCEO of Cricket Australia\u00a0James Sutherland added:\u00a0\u201cWe are pleased to welcome Gillette on board as a partner of Cricket Australia as we head into what we expect to be a massive summer of cricket. Gillette is a well-known brand, with close associations to leading sports around the world and we are looking forward to working with them over the course of the next two years to help them to achieve their objectives and to further promote our international short format series.\r\n\r\n\u201cThis announcement also demonstrates Cricket Australia\u2019s commitment to driving investment in the game to ensure the sport\u2019s long-term health and reinforces the value of sponsorship in cricket.\u201d\r\n\r\nA huge element of this partnership is the Gillette Boundary Seating, which puts fans right up close to the action the entire summer series, in every major Australian stadium, offering a close shave with the sport, just as they do with their flagship products.\r\n\r\nGillette\r\n\r\n\r\n\r\nHave you subscribed to Man of Many? You can also follow us on Facebook, Twitter, Instagram, and YouTube.