Famous primarily for their shaving paraphernalia (the best a man can get, no less), Gillette have further solidified themselves as huge supporters of the Cricketing world by today announcing a two-year sponsorship commitment with Cricket Australia. The partnership will see Gillette become an official naming partner of Cricket Australia, as well as the naming rights partner for the Gillette One Day International Series and Gillette T20 International Series within Australia.
Standing alongside current cricket greats Mitchell Starc, Pat Cummins and Steve Smith before a small crowd of even smaller cricket fans (kids are the future after all), Procter & Gamble Asia-Pacific President Magesvaran Suranjan said: “This significant sponsorship announcement sees Gillette continue to pay homage to its rich sport heritage. Globally, the brand has aligned with some of the most prominent and respected athletes and sports leagues in the world. Cricket is part of the brand’s DNA, with Gillette having been the first brand globally to sponsor limited overs cricket with the “Gillette Cup” in the UK in 1964, a forerunner to the One Day International and T20 formats we see today.”
CEO of Cricket Australia James Sutherland added: “We are pleased to welcome Gillette on board as a partner of Cricket Australia as we head into what we expect to be a massive summer of cricket. Gillette is a well-known brand, with close associations to leading sports around the world and we are looking forward to working with them over the course of the next two years to help them to achieve their objectives and to further promote our international short format series.
“This announcement also demonstrates Cricket Australia’s commitment to driving investment in the game to ensure the sport’s long-term health and reinforces the value of sponsorship in cricket.”
A huge element of this partnership is the Gillette Boundary Seating, which puts fans right up close to the action the entire summer series, in every major Australian stadium, offering a close shave with the sport, just as they do with their flagship products.