If runway models strutted to the end of the walkway and spiked a football, more men might watch fashion shows. We may not be quite to that point yet, but we are at the junction of high fashion meeting the NFL. Wilson Sporting Goods teamed up with luxury travel and accessories brand MCM Worldwide under the guidance of the National Football League to create a collectors edition football exclusively for Super Bowl LIV. This marks the second time that Wilson and MCM have teamed up on a limited-edition football with the NFL.
“Our partnership with MCM celebrates the cultural phenomenon and energy of the sports lifestyle movement,” explains Wilson’s Global Marketing Director of Team Sports, Amanda Lamb. “For Super Bowl LIV, we wanted to create a football that brought together the very best of Wilson, MCM, and the League. The result is a ball that is unlike anything football and fashion fans have seen before, and that celebrates the 100th anniversary of the game in style.”
The collaboration came up with a gold football with three panels that feature MCM’s iconic Visetos design. The other panel showcases the Wilson script logo as well as the NFL’s 100-year season logo. Dubbed “The Duke,” the ball features Roger Goodell’s signature and is finished with black laces.
“We are excited to see our partnership with Wilson continue to evolve,” said Patrick Valeo, MCM Americas President. “This year we set out to create a truly unique, limited, collector’s football to commemorate the NFL’s 100th anniversary, and the result has exceeded expectations again. Sports and Football have created a natural platform for players to express their personal style and MCM is honored to have so many athletes representing and supporting the brand on and off the field.”
You can pick up one of these collector edition footballs for $350, but if you’re hoping to see a runway model spike it and then do a victory dance, you’ll have to keep waiting.