Vegemite Caves and Brings Back the Iconic Cord Cap

It’s back and it’s better than ever.

For all it’s faults, social media does have the undeniable ability to bring people together in support of a good cause. And ahhhh McCain, you’ve just gone and bloody done it again.

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HUGE NEWS HAT ENTHUSIASTS VEGEMITE HAS JUST ANNOUNCED THEY’RE MAKING THE CORD CAP AND ITS AVAILABLE FOR PRE-ORDER RIGHT NOW – GET IN QUICK BECAUSE NUMBERS ARE SUPER LIMITED – IVE LITERALLY JUST GOBBLED DOWN SIX TUBS OF VEGEMITE TO CELEBRATE, ITS OVER 100 TIMES THE RECOMMENDED DAILY SALT INTAKE AND IM DANGEROUSLY DEHYDRATED BUT I DONT CARE THATS HOW BLOODY EXCITED I AM, I WISH THERE WAS SOMETHING STRONGER THAN CAPS LOCK BUT APPARENTLY THERE ISNT, WE CAN PUT A MAN ON THE MOON BUT NOT GET A BIGGER FONT SIZE ON THE INSTAGRAM RIDDLE ME THAT I DIGRESS, SORRY IM IN A STATE OF SHOCK ABOUT THIS DEVELOPMENT, WHAT A DAY FOR THIS MOVEMENT, WHAT A DAY FOR THE COUNTRY, WHAT A DAY FOR HATS, GOD BLESS YOU VEGEMITE

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Fans of @hatsgreatesthits will have closely followed the impassioned plea for Vegemite Australia to bring back a good old yellow lid. After receiving over 150 signatures, the Change.org page clearly hit home to where it mattered most.

Earlier this week, Vegemite Australia announced that they had such a hat in the pipeline and now it’s officially available for preorder!

Yep, right now this snazzy Vegemite noggin ruffler is available for just under $30 dollarydoos at their own online store. What’s more, it comes in an authentic yellow corduroy.

Get in quick as hat enthusiasts across Australia are sure to be chomping at the bit to get their hands on this bad boy.

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AT LONG LAST HERE IT IS, THE GREATEST HAT EVER MADE – THE RAGE CORDUROY CAP – what a miraculous journey it has been to this moment, it all started 5 months ago when I was thinking up which brands to include in the Hat Election (the contest to determine the next target in the Campaign for Cord) – I stumbled home half cut from a night out sinkin schooeys and turned on the Tele to the comfortingly aggressive sound of the Rage theme song – then it struck me like a zap on the jatz crackers when jumping over an electric fence on the farm – A RAGE CORD CAP – I knew from that moment on that I needed nothing more in my life than this cap and that I would do whatever it took to make it happen – the Rage hat went on to easily thrash all other competitors in the Hat Election, and then the real fight began – the Australian Hat Enthusiast Community launched a full frontal assault on the ABC’s social media accounts, posting thousands of blue hat emojis in the comments section – meanwhile behind the scenes I enlisted the support of some of Australia’s biggest music stars to pressure ABC management – after 2 months of solid campaigning morale was beginning to falter and I began to plan a dramatic escalation in tactics, including entering serious discussions to buy a billboard space on a major highway, and plans for a major protest outside ABC HQ in Ultimo – but then out of the blue Triple J’s Ben and Liam got my young nephew Billy on air and announced the release of this incredible lid AND NOW, FINALLY, IT IS ON MY NOGGIN – thank you to everyone who took part in this campaign and made this lid a reality – together we’ve demonstrated that when enough people fight for a cause they believe in great things can happen – at the end of the day this isn’t just a beautiful hat, IT IS A POWERFUL SYMBOL OF DEMOCRACY IN ACTION

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But, this isn’t the first big win @hatsgreatesthits has had. Before this, iconic Saturday morning music television program Rage was campaigned to create a gorgeous corduroy hat. So, what will the people demand next? Let us know your thoughts in the comments.

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