When it comes to safety, the first thing that comes to mind is New Zealand, and when it comes to New Zealand, the first thing that comes to mind is Vegemite. Or something like that.
However you want to frame it, it’s hard to deny that making a safety video sexy is no small feat, but the good folks at Air New Zealand have done their darndest, and come up with a new safety video to rival their previous legendary incarnations, which have featured the cast of The Hobbit, Bear Grylls, Betty White and NZ’s Men In Black (aka the All Blacks).
Now, they’ve enlisted the help of former Wallabies captain George Gregan, amongst others, to create a new video which sees the brand renamed ‘Air All Blacks’ in support of the airline’s national team as they prepare for Japan next month.
All Blacks Head Coach Steve Hansen, along with Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video, which takes viewers to the headquarters of the ersatz newly established airline, where ideas for its first safety video are being discussed.
Hilariously, the video also features US actor Rick Hoffman (aka Louis Litt from smash-hit TV show Suits) who plays the airline’s lawyer. Here, in an exclusive video obtained by Man of Many, we see Hoffman trying Vegemite for the first time in a behind-the-scenes clip from the safety video shoot. Most people, especially from that part of the world, revile the delicious black yeast extract upon first contact but Hoffman, professional that he is, wolfs it down. He even pretends to enjoy it, bless.
Hoffman’s inclusion in the video also takes a very clever, veiled swipe at the New Zealand National Party, in the line: “As the airline’s lawyer I have to ask you crazy Kiwis to not have any rapping…”. The NZNP were, quite famously, successfully sued by international music star Eminem in 2017, over copyright violation for using a rendition of his seminal song “Lose Yourself” in a 2014 commercial that went to air.