8 Men’s Fashion Stores in Melbourne You Haven’t Heard Of

The war for fashion supremacy between Melbourne and Sydney is still ongoing, but to the true style mavens of the world, it’s Melbourne that reigns supreme. Indeed, the Best Men’s Fashion Stores in Melbourne are often directly responsible for menswear culture down under. Likewise, the “Second City” of Australia has fostered a number of creative indie brands and prestige designer labels.

With such overwhelming popularity at its fingertips, there’s consequently a staggering abundance of incredible men’s shops in Melbourne. This makes it easy to overlook the city’s more underrated clothing staples, which is the last thing you want. So for the tastemaker looking to sharper his wardrobe with fresher styles, we recommend getting familiar with the fashion stores in Melbourne that are just as great as the big players but don’t have the same recognition factor to precede them. Take a look at the 8 Men’s Fashion Stores in Melbourne You’ve Never Heard Of.

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godwin charli specializes in ready to wear

Godwin Charli

Threads specialist Goodwin Charli specializes in ready-to-wear, made-to-measure suits tailored to perfection with the finest fabrics sourced from the most popular mills in Europe. Every one of its suits radiates a well-mannered and vintage charm only the most dapper don can display. Its trademark attention to detail, fit, and style is a testament to the company’s marvelling craftsmanship, resulting in rare and unique collection pieces of a world-class standard.

godwin charli specializes in ready

Up There

Hypebeasts looking to score limited edition sneaker drops should have their radar locked on Up There. But don’t be fooled into thinking it’s an average local underground footwear stop-shop. It’s actually a retail service chain that stocks exclusive products from contemporary brands around the globe such like Adidas, Baxters, Deluxe, Norse Project, Public School, and several other names your body is clamouring to be decked out in. You’ll also find a variety of accessories from bags to wallets that pair well with those one-off Chuck Taylors. That and more makes it one of the best men’s shops in Melbourne.

up there find a variety of accessories

Saint Side

Saint Side feeds into the retro biker sub-culture by offering its own designed apparel, plus collections from over 20 popular street-wear brands across different categories. The lineup consists of Black Scale, G-Shock, Illest, Only New York, and UNDFTD just to name a few. And if you got a vintage motorcycle sitting in the garage, the company can also work to restore it for future preservation. As with fashion, a good ride never goes out of style, and this top Melbourne men’s store dutifully abides.

saint side feeds into the retro biker

Johnson Tailors

Every man at one point or another must treat himself to a finely tailored suit. And whether it’s for a business meeting with a rich client or your wedding day, believe us when we say every penny is worth splurging on an ensemble from P. Johnson Tailors. This made-to-measure Melbourne fashion store offers the complete suit tailoring experience. That means guiding customers through a selection of sartorial fabrics, measuring their bodies, and then shipping that information to either Amsterdam or London to assemble a properly fitted outfit. Sure, a suit costs somewhere in the $1800 price range, but hey, that’s the high price of fashion.

johnson tailors every man at one point


Blending the line between art, fashion, and streetwear, the flagship boutique of Perks and Mini has garnered a massive following thanks impart to its vast selection of speciality American, Europe, and Japanese brands. Walking through the doors of Someday will warrant you a first look at some of the hottest P.A.M. collections, as well as designs from cult-favourites like Bernard Wilhelm and Supreme. The Melbourne men’s store also stocks rare books, films, sunglasses, and other unique collector’s items that manifest its distinct image.

 someday will warrant you a first look

Double Monk

One of the most distinguished men’s stores in Melbourne, Double Monk caters to the sophisticated gentleman who can appreciate an exquisite pair of English-crafted shoes. The luxury footwear outlet boasts an extravagant selection of dress shoes headlined by an elite class of designers consisting of Crockett & Jones, Edward Green, George Cleverley, and John Lobb. It even has a well-stocked bar in the back that doubles as a shoeshine station and carries a fine selection of whiskies. Seeing how the starting price for a pair of shoes runs around $485, a shot of Jameson is much needed before hitting the register.

double monk caters to the sophisticated gentleman


The brainchild of twin brothers Brian and Vincent Wu, Incu has remained one of Melbourne’s edgiest clothing houses with its diverse range of indie and popular labels. Burgeoning brands like A.P.C, Norse Projects, Saturdays Surf and in-house label, Weathered dominate the window display with trendsetting looks that are sure to inspire your next Friday night git-up. Incu also totes some of the most wanted limited edition and one-off products available worldwide. Simply put, it’s quality menswear that “is designed, not designer” so to speak.

incu has remained melbourne edgiest clothing houses


Assin is a retail shopping experience for the lavish individual with expensive taste. It’s closer in spirit to a concept store than a straightforward Melbourne men’s store, with its edit focusing on the avant-garde and high-end streetwear rather than “luxury”. A who’s who in high-end menswear from Boris Bidjan Saberi, Ann Demeulemeester, Julius and Nude: MM can be found inside, alongside international urban staples like 11 by BBS, White Mountaineering, Kolor and KTZ. And it’s all presented in a gallery-esque setup that showcases every collection look like a modern work of art.

Looking for the best in Melbourne style? Then be sure to check out the 14 Best Tailors and Bespoke Suit Shops in Melbourne and the 17 Best Barber Shops in Melbourne.

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You’ll also like:
Made to Measure – Man of Many’s Guide to Buying a Tailored Suit
14 Best Tailors and Bespoke Suit Shops in Melbourne
17 Best Barber Shops in Melbourne