Gucci has unveiled its “Gucci Tiger” collection, celebrating the Year of the Tiger. Taking inspiration from the 1950’s Americana varsity aesthetic and the brand’s archival 1960’s “Flora” motif, the Italian fashion house has created a unique selection of ready-to-wear pieces and accessories featuring various renditions of the animal.
The range has been showcased in their latest campaign, the brainchild of Gucci’s Creative Director, Alessandro Michele and shot by photographer Angelo Pennetta. As seen in the video, literal Tigers roam around the scenes as a group of fearless friends enjoy a high tea dressed in the ‘Gucci Tiger’ collection.
There’s a wide variety of ready-to-wear items on the menu, including outerwear, knitwear, jackets, t-shirts, denim, shirts and dresses. Several iterations of graphic Tiger iconography with the phrase “Gucci Tiger” feature throughout, often weaved between the classic Gucci monogram.
In the accessory department, the House of Gucci boasts several new eyewear, sneakers, bags, wallets and silk items. Additionally, eco-friendly watches have been made with a recycled steel case, dial and strap crafted from the animal-free Demetra material. Keeping in line with the brand’s sustainable philosophy, the Gucci Tiger printed packaging has been sourced from responsibly managed forests.
This is not the first time Gucci has centred a collection around the Tiger motif. Time and again, Alessandro Michele has utilised the symbolism of the majestic feline emblazoned on clothing and accessories. “Rich with significance for the House, the animal, expresses the Creative Director’s fascination with the beauty of nature”, Gucci said in a statement.
The Gucci Tiger collection will be available on February 1 on the brand’s website. Several Gucci Pop-Ups will also be opened at various locations across North America to celebrate the year.