Avra Cadabra – It’s the 1-Hundred Watch

Swiss watch pioneers Avra may not be a household name yet, but they do have a pretty damn cool timepiece to show off. It’s taken six years and four patents to develop, but they may be one of the first watch makers to actually come up with a completely original concept in a very long time. The elegant and automatic 1-Hundred watch, their first release, is currently on offer at a reduced rate (starting at $5500 USD) as an incentive to jump on board early, and features a unique ‘Chronolock’ crown-locking system, an über-cool sapphire crystal side-viewing window (yes, two different ways to tell the time) and Super Lumina finishing on the hands, so you can tell the time now matter how dark it is. It’s available in black, stainless or titanium and comes with both a leather and rubber strap – it also goes down 300ft for those of you who dive and we think you’ll definitely agree that it’s a beautiful and unique piece.

Check it out

avra cadabra black watch