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barney cools heads off the radar surf trip

Australia’s Most Stylish Surf Trip – Barney Cools Heads “Off the Radar”

Barney Cools is a brand that truly captures the spirit of Australia. Every collection they release exudes casual and accessible style, begging you to throw it on, go out and enjoy the world in all its natural fun and beauty. Put simply, B. Cools knows that life is too short to spend all your time indoors obsessing over what to wear or how many “likes” you get on social media.

Perhaps nothing encapsulates the Barney Cools brand statement more than their recent project “Off the Radar”. In a series of photos by photographer Mark Clinton and a stunning video, thrill-seeker Josh Ku goes off the grid takes to the waves, naturally sporting some B. Cools apparel in the process. However, the project is more than just breezy fashion, alluring photography and a remarkable video–it’s a solid reminder that communication with the environment around us remains as vital as ever toward achieving a true sense of self.

barney cools shorts on car back side stand

“Off the Radar” asks simply that you turn the nearest phone or tablet or computer off, hop in the car and see where the road takes you. Whether it’s the nearest coastline or the nearest mountaintop, you’re bound to remember that nature in all her glory is still far more enigmatic and creative than any product could ever be.


Our Top Picks From the Collection

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barney cools surfing on the hand

barney cools sweater in the hand

barney cools men jumping in the water

barney cools camera in the hand

thanks for being cools

barney cools cap in the car


Mr Mark Jessen

Mark Jessen studied English at Brigham Young University, completing a double emphasis in creative writing and professional writing/editing. After graduating, Mark went to work for a small publisher as their book editor. After a brief time as a freelance writer, Mark entered the corporate world as a copywriter. These days, his hours are spent mostly in proofing and editing, though he continues to create content for a wide variety of projects. In 2017, Mark completed UCLA's Creative Writing Certification. A prolific writer, Mark has over 20 years of experience in journalism.