Behind the Brand – Le Coq Sportif

Le Coq Sportiff has soared through as of recent years and Lester Jones makes a trip to the brand’s HQ in France to show what’s happening behind the scenes in his latest installment for the series “Behind the Brand”. Meet the team behind the revival of an old familiar face in the sportswear industry as they divulge into the brand philosophy. The video takes you on a short impromptu tour where the designs are born and you even take a peek through vintage black and white catalogs that mark Le Coq Sportiff’s beginnings.