Electric California Digital Watches

ELECTRIC extended their great analogue watch collection with two digital watches. After a bit of market research they realised that a majority of their clients are quite active. The result is a durable, lightweight, waterproof watch that is easy to use and read. They draw their inspiration from the basic digital watches of the late 70’s and early 80’s. The basic edition includes additional functions like date, stopwatch, timer, alarm and light. In addition to the basic edition, the tide watch feautres a simple tide prediction index and moon phase.