Barney Cools, the purveyors of poolside ettiquette that for two years now have figuratively been making more waves in the world of beachwear than they’ve literally been riding (which is saying a lot), are not just a bunch of cool dudes making cool threads, they’re also full of bright ideas. When demand for their glad rags continues to grow and half the website is littered with ‘SOLD OUT’ banners, they don’t just replenish; they refresh. This is their latest collection of new garments designed to make you look good, and once again they’re ticking all the boxes.
The boys behind Barney Cools are a bunch of legends who, like many of us, love to start the day early going for a wave and decided that you should be able to look good and feel comfortable when you’re doing it. The lines between surf wear, their self-coined ‘poolside ettiquette’ attire and kick-ass street wear are blurred in the colourful designs of this chic brand, and rightly so; this is clothing for people who know how to make the perfect martini, but prefer a piña colada.
They’re groovy outfits for daily beachgoers who care about how they look – whether they’re carving a wave or sinking tinnies on the rocks at Gordon’s Bay. The colour schemes, prints, simple yet effective logos and shapes are all fun, playful and display an Aussie summertime aloofness to them. If you don’t believe me, check out how much baby pink features throughout the range, and how bloody good it looks! Barney Cools has fast made its mark as a stalwart in the wardrobes of the fashion-focussed denizens of Bondi and beyond, and it’s not at all hard to see why.
Scrolling through the new items is a refreshing reminder that this is no lazy design company, these dudes are one hundred percent focussed on fresh looks that push the boundaries just a little bit and will have you covered in style from top to toe, whether you’re taking an early morning dip or heading to the third house party of the night.