Way back in 1922, Keune was already crafting innovative and sophisticated haircare products for dapper and daring gents. Fast forward nearly a century and the premium brand is going strong, rolling out 1922 by J.M. Keune. A new label of professional hair care, styling, grooming and colouring essentials, each distilled for modern men and designed as a homage to its founder.
“We saw the need for an exclusive men’s product range growing among not only our clients but salon professionals and barbers all over the world,” said Eelco Keune, Marketing Director, Keune. “And at the same time, we really wanted to celebrate the unique and special heritage of our brand—we got our start in 1922 as a family company, and that’s what we still are today.”
1922 by J.M. Keune utilises three generations of Keune expertise, scientific development and passion for excellent barbering. Devised and developed under one roof in The Netherlands for optimum quality control, Keune takes full advantage of the region’s most infamous plant hemp, which is rich in omega 3 and 6. Don’t fret; hemp doesn’t contain any mind-altering properties, it’s just good for hair and a nod to Amsterdam’s relaxed laws.
The 1922 range is brimming with essential products that will form the backbone of your grooming routine. It starts with the most important thing: clean, healthy hair. 1922 by J.M. Keune features four different shampoos and conditioners designed to work together to optimise your hair and scalp, so both are in prime condition before you even think about styling.
Whether you’re looking for that extra peppermint kick, ratifying your thick locks, targeting dandruff or just looking for something that covers the essentials, Keune has you covered. These products are also suitable for beards and even useful as a body wash.
Bearded men everywhere will benefit from the Superior Shaving Cream which includes Bisabolol to helps protect against razor burn and glycerin to hydrate even the driest and most sensitive skin. The Beard Balm contains Shea Butter to moisturise and nourish beard hair. The sweet almond and coconut oil conditions, while Beeswax adds natural hold. The 1922 Beard Oil is a rich blend of sweet almond oil, apricot kernel oil and hemp which softens moisturises and adds natural shine.
Reach for these styling and restyling staples that work hard to enhance and define hairstyle. The styling products start soft – World-Class Wax, Premium Clay and Original Pomade. Then they go hard – Premier Paste and Classic Gel. The styling products are perfect for moulding and holding sleek or shiny hair.
Finally, if you’re over the age of 30, there’s a good chance you’re no longer satisfied with your colour. The 1922 range offers five: Light brown, medium brown, dark brown, medium blonde and dark blonde. The application process is quick – around five minutes and the result is low maintenance, natural camouflage.
The 1922 by J.M. Keune collection is available now in Australia exclusively through prestigious salons and barbers like ManCave. With 5 locations around Sydney, ManCave delivers an extraordinary experience within a traditional barbering environment. ManCave uses a range of professional products including 1922 by J.M. Keune for services including haircuts, facials, beard shaves and trims. Cuts are priced from $30.
Find ManCave at Oran Park, Miranda, Burwood, Rouse Hill and Bondi Junction.