GUESS Fall 2020 Collection Heads to the ‘90s

GUESS has released their Fall 2020 Collection, and this year they’re revisiting their past, calling upon vintage graphics that were originally designed in the 1990s. The collection includes 24 men’s pieces and 10 women’s pieces.

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GUESS Fall 2020 Collection sleeves

To market the new collection, GUESS went so far as to shoot the images with film and Polaroids rather than using digital cameras. They also used props from the ‘90s, holding the shoot at a Palm Springs inspired bungalow. Dominant in the collection are striped tees, featuring both vertical and horizontal options. The shirts come in a variety of colourways as well. In addition to the stripes, the collection offers an assortment of logo tees done in a range of colours from green to salmon, tan, purple, black and white. Long sleeves are also available in the same styles as the short sleeve shirts. The men’s collection also includes black and grey logo hoodies as well as coaches jackets, track jackets, and nylon shorts that match the coaches jacket. As a final offering, the line includes a black denim jacket with GUESS’s iconic triangle logo. The Denim Cargo pants include a drawcord closure at the cuff. For the women’s collection, the colours are softer and more neutral. Found in the collection are stripped cropped tees, tanks, polos, and bodysuits. The women’s collection also has a tracksuit in mint and rose.

Pricing for the collection ranges from $39 for the tees to $128 for the track and denim jackets. To get a better idea of what this collection looks like, check out the marketing shots. GUESS’s director of brand partnerships, Nicolai Marciano, directed the shoot, working with photographer Sam Dameshek. The clothes are modelled by Victoria Britt, Douda Ka, and Mia Hewitt. The photos give you a real sense of the vintage look and feel of the collection.

Check it out

GUESS Fall 2020 Collection ladies shirt

GUESS Fall 2020 Collection wearing guess shirt in pool

GUESS Fall 2020 Collection model in sofa

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