Australia’s Julius Marlow has been in the footwear game since 1933. They provide the best of craft and comfort by way of quality materials and innovative technologies, and they never forget to treat each customer as a unique stylistic entity. Of course that doesn’t mean the brand can’t offer a campaign that leads by example.
Their spring/summer 2016 “In His Shoes” Collection features four brutally stylish men who select favourites among Julius Marlow’s latest in hopes of guiding the consumer toward some choice footwear. The men are comedian Ash Williams, TV personality Sasha Mielzarek, horse trainer James Cummings and musician/actor J.R. Reyne.
But “In His Shoes” is about much more than footwear. Each man personifies not just a veritable taste for fashion but a distinct perspective on his craft and on life in general. Take Ash Williams for example. The comedian’s top picks include the stunning new leather Sabotage, the Hyena Derby with embossed vamp treatment, and the stylish Warthog Chelsea Boot. His philosophy is that he’s “always ready to step on stage” and that his “life could take him anywhere, anytime.”
Ash’s page includes behind-the-scenes photos and even a short video. In other words the campaign puts us in Ash’s shoes both literally and figuratively, including not just his favourite Julius Marlow products but an ample dose of his singular mentality.
Every day we relate to those around us or to the people we see on screen. Julius Marlow takes the concept one step further by using the common ground among men as a place to explore true style. Check out the brand’s latest collection and make his shoes your shoes today.