Highsnobiety Teams Up With RUF Automotive for New Capsule Collection
Highsnobiety recently announced its newest capsule collection with RUF Automobile, the leading German car manufacturer with a well-known cult following amongst the automotive community. For 80 years RUF has been manufacturing and overhauling sports cars from their factory, producing iconic automobiles like the Yellowbird and the RUF CTR which at the time was the fastest production car ever made.
The collection, shot at the Ruf factory in Pfaffenhausen, Germany, showcases the pieces as worn by the RUF team. The daughter of RUF’s current owner, Aloisa Ruf, is a photographer, designer and artist and she both photographed and starred in a new campaign accompanying the collection. The new capsule sees these two German companies come together to create a range of apparel and accessories.
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The Highsnobiety x RUF collaboration pulls from RUF’s palette of green, yellow, black and white colourways and will be instantly recognisable to those within the RUF zeitgeist. The Collection’s prices range from $5 – $7,785 with outerwear pieces including a varsity jacket emblazoned with the RUF and Highsnobiety logos, a work shirt, pants and coveralls.
The collaboration also sees an array of hoodies, sweatshirts, t-shirts, shorts, jeans, overalls and caps featuring the collaborative RUF and Highsnobiety logos and graphics. Accessories in the collection incorporate automotive objects including a model car, key chain, Yeti water bottle, mug as well as a classic rearview mirror air freshener.
One of our favourite pieces is the exclusive TAG Heuer Carrera x Bamford x RUF x Highsnobiety watch. This unique TAG Heuer Carrera echos the collection’s palette by pairing a green dial with yellow accents. The RUF logo and Highsnobiety logo pop on the dial in yellow, and the second-hand moves around the dial with racing stripes at the tip. The sub-dials display beautiful green concentric rings and the yellow sub-dial hands create a striking design.
“The highlight of our partnership with German sports car manufacturer RUF is without a doubt the TAG Heuer Carrera x Bamford x RUF x Highsnobiety Watch in collaboration with Bamford. An icon in watchmaking and one of the most iconic watches in the history of car racing, it could not fit the project any better,” said David Fischer Highsnobiety Founder and CEO.
The Highsnobiety x RUF Collection is available now at Highsnobiety Shop.
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