Jag ‘Made to Fit’

The iconic Australian denim brand JAG continues its devotion to denim with the launch of a meaningful campaign that supports their MADE TO FIT collection. Featuring three influential pairs; Alexandra and Byron Spencer, Oliver and Sasha Benz, Anna Feller and Dion Antony, the relationship series exemplifies the collections overarching value of jean styles that are truly MADE TO FIT. The campaign delves into how these pairs incorporate JAG denim into their lives with self-shot portraits that authentically embody their relationship with each other. Just like these relationships, the collection has been meticulously developed over time resulting in 15 strong fits that work perfectly into the lives of the wearer, coveting the most popular styles in a range of rises, ankle lengths and exclusive washes.

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jag made to fit