JW Anderson Delivers ‘British Country Style’ To UNIQLO

The Japanese clothing giant is embracing “British Country Style” for its 2020 Spring/ Summer Collection with the help of leading London-based fashion brand JW Anderson.

The new series brings together the functionality and details of LifeWear and adds Jonathan Anderson’s playful approach to traditional British patterns, including gingham checks and patchworks. Aiming to add even more fun to Spring and Summer this year, the UNIQLO and JW Anderson 2020 Spring/Summer Collection launches on 29 October.

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UNIQLO JW Anderson 1

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Teaming up with the Northern Irish designer Jonathan Anderson, UNIQLO is delivering a traditionally inspired collection with numerous items saturated in JW Anderson’s signature bold hues. Updating the men’s pocketable parka with in-trend anorak styling, Anderson is channelling the same androgynous style promoted by Formula One racer and streetwear icon Lewis Hamilton in his new collection with Tommy Hilfiger.

Designed for life today, this collaboration marries the British Heritage with LifeWear products to create something reminiscent of a British classic. Offering a combination of innovative designs layered atop traditional British apparel, JW Anderson is a perfect match with UNIQLO’s commitment to fit, materials, and functionality.

The full range will be in Emporium, Mid City and on the UNIQLO website with selected items available at all stores.

Buy it here

UNIQLO JW Anderson 1

UNIQLO JW Anderson 1

UNIQLO JW Anderson 1

UNIQLO JW Anderson 1

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