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The best sustainable mens fashion brands

27 Best Sustainable Men’s Fashion Brands


As today’s conversations heighten around the dangers of climate change and reflecting on a better approach to take care of our environment, it’s hard to know where to even begin. A starting point can be considering the sustainability behind the clothes we wear. How do we even begin to approach our daily ensemble in a conscious way? How does one even tell the difference between what is ethical and sustainable fashion? We’re here, to sum up, the conversation while sharing some of the brands to keep on your radar. Look good and feel good in these eco-friendly and fair trade clothing lines.

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J cole bethany williams aw20 no recourse to public funds nrpf

Image: J. Cole wears Bethany Williams AW20 No Recourse to Public Funds (NRPF) via. @bethany_williams_london

The Best Sustainable Men’s Fashion Brands

The best sustainable men’s fashion brands take into account circularity, sustainable use of fabrics, and ethical sourcing of materials amongst a plethora of techniques. Defining exactly what makes a fashion brand sustainable can change depending on your own perception of sustainability, so we recommend reading through all of the advice below and, most importantly, making a conscious decision before purchasing anything at all.

What is Sustainable Fashion?

Sustainable fashion focuses on bringing a more conscious mindset to the consumer. It seeks to address the whole line of products within the fashion industry and its environmental impact. From using more ecological textile production to reducing the waste that surrounds the creation of garments, sustainable fashion hopes to enable ‘green consumption’ for more environmentally friendly purchases. Investing in clothes that are good for the earth and built on quality products? Sounds like a win-win situation.

What is Ethical Fashion?

Ethical fashion, similar to sustainable fashion, also seeks to address how sustainable our clothes are but takes a step further in covering a range of ethical concerns. Issues like ensuring fair treatment and wages of workers bring the conversations of ethics to light within the fashion industry. This approach to fashion seeks to find greater integrity and justice within our clothes, considering the interdependent relationships within the industry. From the users to the producers, ethical fashion takes into account the delicate balance of all the stakeholders, and how all the cultural and financial sectors can work together towards a more conscious approach. Organizations such as the Ethical Fashion Initiative focus on addressing the UN’s sustainable development goals, through fashion. Goals of “no poverty, gender equality, decent work, economic growth, and responsible consumption and production” are the main pursuits of such initiative.

What to Look for When Buying Sustainable Clothing

Now the question is, how do we combine both sustainable and ethical fashion to become more conscious consumers? Both practices address environmental concerns and seek to reduce consumption around fast and cheap fashion. The two work adjacently with each other ensuring that the line of products within the fashion industry is socially and environmentally conscious. However, being aware of the two can allow us to become more informed consumers! For starters, reviewing a brand’s ethical standards is a great way to start building our awareness. If such brands are focused on full transparency, information regarding the sort of textiles they use, their production line start to finish, and how they invest in worker’s rights and wages should be available for review. Now that we have a general understanding of sustainable and ethical fashion, it’s time to start building our eco-friendly look.

Sheep inc sustainable fashion brands

Image: Sheep Inc.

1. Sheep Inc.

While there are a lot of big names on this list, taking the crown for the best sustainable fashion brand for men is Sheep Inc. Not a household name yet, this company is making a name for itself as the worlds first carbon-negative fashion label. Where fast fashion fails, this ethical fashion brands process thrives with a zero-waste, mulesing-free philosophy, always putting the animals’ welfare first.

Made with 100% Merino sheep wool, these pieces are soft, durable, and great looking. The collection is mostly made up of essentials that include cardigans, crewnecks, and hoodies. Each piece comes with its own trackable sheep so you can make sure they’re living a healthy and happy life on the farm. More than just talk, Sheep Inc. also invests 5% of its revenue into regenerative projects working to improve our future on this planet, with over 5-million kilograms of CO2 removed from the atmosphere so far it’s no wonder this sits at the top of our sustainable fashion brands for men list.

Type: Carbon negative, solar-powered manufacturing, biodegradable.
Founder: Edzard van der Wyck, Michael Wessely
Country: London, United Kingdom

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Patagonia

2. Patagonia

Probably one of the most recognizable brands on this list, Patagonia focuses on making ready to wear tech gear for any environment. Their most recent campaign, Patagonia Action Works, bases its efforts in community building. Connecting individuals with organizations seeking change, Patagonia hopes to serve as a resource to empower and involve those wanting to work with environmental action groups.

Type: Sustainable Fashion Brand
Founder: Yvon Chouinard
Founded: 1973
Country: USA

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Nike

3. Nike

Nike has announced a move to zero initiative, a journey of sorts that will lead to carbon and waste neutrality in the future. The future of clothing and sports hinges on planned sustainability and the biggest shoe manufacturer in the world is looking to remain as a pack leader. Collective action starts with collective education, and Nike has partnered with the Climate Impact Lab to demonstrate the connection between a stable climate and athletic performance. Furthermore, they have issued an impact report which details the future of Nike and its long-term sustainability goals. Finally, the circular design guide announces the rethinking of all Nike products for long-term reuse.

Type: Recycling, Circularity, and Materials
Founded: 25 January 1964, Eugene, Oregon, United States
Headquarters: Beaverton, Oregon, United States
Founders: Phil Knight, Bill Bowerman

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Levis

4. Levi’s

Ah yes, Levi’s. Everyone’s favourite source for a high calibre pair of jeans, pursuing the classic design from 1853 to today. The fashion brand has taken the world by storm by expanding its offering to a range of denim products, taking into account forward-thinking methods of responsible production. With remarkable authenticity and an eco-friendly approach, the brand continues having us live in Levi’s.

Type: Sustainable Fashion Brand
Founder: Levi Strauss
Year founded: 1853
Country: USA

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Kotn

5. Kotn

An ethically focused brand, Kotn centres its efforts on using authentic Egyptian cotton. What began as a simple statement to use one naturally sourced fibre propelled the brand into working with local Egyptian families. From the cotton cut and sewn right out of Alexandria, the company ensures fair wages and the exchange of products. Inarguably, Kotn is sustaining equal responsibility among the community and planet.

Type: Ethical Fashion Brand
Founder: Rami Helali, Benjamin Sehl, Mackenzie Yeates
Year founded: 2015
Country: Canada

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adidas

6. Adidas

Adidas is the manufacturer of the best selling shoe in the world, the Stan Smith. So when they announce that the number one selling shoe in the world is receiving a sustainable update, we listen. With the help of the ‘Parley’ collection, the brand has set a target to produce 15-20 million pairs of shoes using recycled plastic waste from beaches and coastal regions. Not only that but the release of the first fully recyclable running shoe dubbed the ‘Futurecraft Loop’, is set to finish in 2021.

Type: Recycling, Circularity, and Materials
Founded: 18 August 1949, Herzogenaurach, Germany
Headquarters: Herzogenaurach, Germany
Founders: Adolf Dassler, Rudolf Dassler

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Faherty

7. Faherty

A line that emerged as a family business, Faherty is dedicated to making the highest quality clothes with little environmental impact. Merging their love for casual beachwear and passion for finding sustainable materials, Faherty has taken it upon themselves to recognize the damage the textile industry has on our environment. The company goes above and beyond in cultivating products that benefit customers, the community, and most importantly the planet.

Type: Sustainable Fashion Brand
Founder: Alex and Mike Faherty
Year founded: 2013
Country: USA

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Bethany Williams

8. Bethany Williams

This British designer has quickly become known for her sustainable practices. The cats way out of the bag at this point and after winning the Queen Elizabeth II Award in February 2019, she was shortlisted for the LVMH Prize the same month. While her rise may have coincided with the year that the fashion world began to take sustainability seriously, it has always been part of Williams’ ethos. While the price is steep, this is without a doubt the best sustainable fashion brand on the market.

Type: Sustainable Fashion Brand
Founder: Bethany Williams
Year founded: 2017
Country: United Kingdom

Buy it here

Organic Basics

9. Organic Basics

When Organic Basics says sustainability is at the core of their mission, they’re essentially saying sustainability is the only way they act. They put sustainability at the centre of everything, they only choose fabrics that care about the environment and only partner with factories that care about the impact.

Type: Sustainable Fashion Brand
Founder: Christoffer Immanuel, Mads Fibiger Rasmussen
Year founded: 2015
Country: Denmark

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Veja

10. Veja

A French brand founded in 2005, Veja has reimagined how we approach the classic sneaker. The popular shoewear line finds transparency within the materials that they use, from rubber to cotton. As their mission statement affirms, “the idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility”. Focusing on a responsible production method, VEJA has even taken strides to create a vegan shoe, a plant-based and biodegradable sneaker that adopts a timeless design.

Type: Ethical Fashion Brand
Founder: Sébastien Kopp, François-Ghislain Morillion
Year founded: 2005
Country: France

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Pangaia

11. PANGAIA

Blurring the line between clothing brands and materials companies is PANGAIA. First and foremost, they are a materials and science company on a mission to save our environment. PANGAIA’s goal is to create essential products from the innovative tech and bio-engineered materials, they are as sustainable as it gets. With PANGAIA you can make sustainable choices without compromising on style.

Type: Ethical Fashion Brand
Founder: Various
Year founded: 2018
Country: London, New York and Moscow

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Outerknown

12. Outerknown

With a name like Outerknown, it’s clear that the line has the highest regard for the environment around them. The American brand believes you shouldn’t have to sacrifice style for sustainability, both can work in harmony together. Outerknown wants to redefine the traditional supply chain and prove you can make exceptional menswear sustainably.

Type: Sustainable Fashion Brand
Founder: Kelly Slater, John Moore
Year founded: 2015
Country: USA

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Asket 2

13. Asket

In pursuit of Less, Asket pushes the boundaries of what it means to be sustainable. The Swedish brand hopes to restore the value of clothes and re-evaluate the materials we invest in. As their mission statement entails zero compromise garments, they track their production process from farm to factories. Asket remains a constant pursuit of developing key pieces one at a time, contributing to a greater permanent collection.

Type: Sustainable Fashion Brand
Founder: August Bard Bringéus, Jakob Dworsky
Year founded: 2015
Country: Sweden

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Nau

14. Nau

Nau builds the world’s most sustainable performance wear. The American brand also assures that every purchase you make goes towards a greater cause. 98% of their income goes towards building a more sustainable company, while the remaining 2% goes to grassroots environmentalism. Nau wants customers to enjoy high-performance gear that also maintains an eco-friendly design.

Type: Sustainable Fashion Brand
Founder: Eric Reynolds, Chris van Dyke, Mark Galbraith, Jil Zilligen, Ian Yolles
Year founded: 2007
Country: USA

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Allbirds

15. Allbirds

Focusing on a material that was absent from the footwear industry, founder Tim Brown became curious about the wonders of merino wool. The brand built off of this proficient resource to create shoes inspired by natural materials. Allbirds also takes works with nonprofit Soles4Souls and delivers its product in fully recyclable packaging.

Type: Sustainable Fashion Brand
Founder: Tim Brown, Joey Zwillinger
Year founded: 2014
Country: USA

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Everlane

16. Everlane

A widely popular American brand, Everlane is driven by elegant and modern designs, making the line a great source for refined basics. Everlane also extends its brand into making a difference, focusing on exceptional quality, ethical factories, and radical transparency. Everlane demonstrates that even brands with a global reach can continue to create good and honest products.

Type: Ethical & Sustainable Fashion Brand
Founder: Michael Preysman, Jesse Farmer
Year founded: 2010
Country: USA

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Columbia

17. Columbia

The number one source for innovative outerwear, Columbia was founded to create accessible outdoor gear and tech for the Pacific Northwest and beyond. The company’s ideology entails a ton of great stuff like preserving natural resources through their innovative products, adopting responsible practices, and partnering with organizations around the world to empower a sustainable lifestyle.

Type: Sustainable Fashion Brand
Founder: Gert Boyle
Year founded: 1938
Country: USA

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Tentree

18. Tentree

Tentree focuses on making clothes for a healthy and sustainable world. Created in combination with products of hemp, cork, and organic cotton, the brand sets its sights beyond sustainability. In fact, with every item purchased ten trees are planted, making them one of the most environmentally progressive brands on the planet.

Type: Sustainable Fashion Brand
Founder: Derrick Emsley, Dave Luba, Kalen Emsley
Year founded: 2012
Country: Canada

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Nudie Jeans

19. Nudie Jeans

Nudie Jeans is founded on a simple philosophy of balance. The often-overlooked value of raw and untreated fabric is where Nudie Jeans began to source their 100% organic cotton jeans. They began their agenda with creating non-toxic denim, having garments ready for reuse leaving zero environmental footprints.

Type: Sustainable Fashion Brand
Founder: Maria Erixon, Joakim Levin
Year founded: 2001
Country: Sweden

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RM Williams

20. R.M. Williams

Born in the Australian outback, R.M. Williams creates iconic footwear designs such as the Chelsea boot. They are fully accredited by ECA, or Ethical Clothing Australia, for adopting sustainable and environmentally friendly practices in the inception of their shoes.

Type: Sustainable Fashion Brand
Founder: Reginald Murray Williams
Year founded: 1932
Country: Australia

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Thought

21. Thought

Thought bases its products in creating a thoughtful world while pursuing a desire to create natural contemporary clothing. From the uses of breathable bamboo and organic cotton to the feel of helpful hemp and recycled polyester, Thought wants you to feel good in the clothes you wear.

Type: Ethical Fashion Brand
Founder: Rachel Kelly, John Snare
Year founded: 1995
Country: France

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Naadam

22. Naadam

Combining luxury wear and sustainability, Naadam is a Mongolian knitwear brand that seeks to preserve the nomadic lifestyle. In order to conserve this heritage, Naadam pays nomadic herders 50% more than the average in efforts to improve transparency among grazing practices.

Type: Sustainable Fashion Brand
Founder: Matthew Scanlan, Diederik Rijsemus
Year founded: 2013
Country: USA

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Oil and Lumber

23. Oil and Lumber

With an emphasis on apparel and furniture design, Oil and Lumber finds their products’ quality emerges from ethically constructed and sourced materials. As Oil and Lumber create 99 per cent of its product line in its local Nashville studio, the brand hopes to educate and fulfil buyers with their engaging craftsmanship.

Type: Sustainable Fashion Brand
Founder: Ethan Summers
Country: USA

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Alternative Apparel

24. Alternative Apparel

Alternative Apparel is concise when it comes to building a straightforward line. Taking on the motto of soft, sustainable, and simple, the brand is designed with the purpose of putting forward eco-friendly practices. More than 80 per cent of garments are made using sustainable materials.

Type: Sustainable Fashion Brand
Year founded: 1995
Country: USA

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Pact

25. Pact

Building the world’s first guilt-free brand, Pact defines this approach to fashion as both ethical and sustainable. Established on the principles of organic cotton, fair trade factory certification, zero harmful chemicals, and reduction of water usage, the American brand hopes to make conscious and comfortable style for all.

Type: Ethical & Sustainable Fashion Brand
Founder: Jason Kibbey, Jeff Denby
Year founded: 2009
Country: USA

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Brothers we stand

26. Brothers We Stand

A British men’s brand with an exceptional eye for style, Brothers We Stand is reconceptualizing taste in an ethical manner. Every product traces its carbon footprint to break down environmental impact while encouraging each piece to excel in its sustainability.

Type: Ethical Fashion Brand
Founder: Jonathan Mitchell
Country: UK

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Outland denim

27. Outland Denim

Outland Denim bases its philosophy on denim to end poverty. Sourcing some of the best materials from around the world to make quality contemporary garments, the denim line hopes to bring empowerment, sustainability, and transparency. Guided by these beliefs, the timeless denim line wants to minimise the impact on the environment and reduce exploitation every step of the process.

Type: Sustainable Fashion Brand
Founder: James Bartle
Year founded: 2011
Country: Australia

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General FAQ

What is the best sustainable shoe?

The best sustainable sneaker or shoe for everyday wear would be the Nike Space Hippie collection. Alternatively, the Adidas Stan Smith is made from recycled materials as of 2021.

What is the most environmentally friendly fashion brand?

Sheep Inc. is the worlds first carbon-negative clothing brand. They produce 100% ethical Merino wool products from solar-powered mills in Italy. Each piece is 100% biodegradable for circularity and saves more carbon than it creates.

What is the most stylish sustainable fashion brand?

Bethany Williams is without a doubt the most stylish sustainable fashion brand for both men and women. Each piece is virtually bespoke and has been worn by fashion staples such as Anna Wintour and Louis Vuitton's Nicolas Ghesquière

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