BOSS Grabs Social Star Khaby Lame for Muted Debut Collection
After featuring in BOSS’s Spring Summer 2022 campaign at the top of the year, TikTok sensation Khaby Lame is officially getting his very own BOSS collection. The brand has been making headway with a star-studded roster of celebrities, influencers, and content creators who have been given the keys to rebranding the heritage label for a modernist future. Kendall Jenner, Chris Hemsworth, Future, and Lee Min-ho are just a few of the names we’ve come to associate with the brand, but TikTok’er Khaby Lame will be the first to get his own collection.
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Khaby Lame is the second most followed person on the social media platform TikTok, and BOSS believes it’s his attitude and rule-breaking success that will help spearhead the brand to new heights. While he might’ve amassed more than 141 Million followers on TikTok and another 78 Million on Instagram, Khaby never speaks in his videos, likening his act to that of Charlie Chaplin and Buster Keaton in the digital age.
“The funniest part of my content is the silence… Silent comedy speaks a language that everybody in the world can understand,” said Khaby in an interview with VOGUE.
How does a silent comedian’s influence translate to a clothing collection? Profoundly muted.
Pieces from the collection are finished in all-black and include a T-shirt, hoodie, varsity jacket (our favourite), and most strangely, a doll of the social media star that will be released through his own channels and BOSS. We’re not sure about that one… but you can attach the doll to your hoodie if you’re certain it’s the best fashion move. We suggest saving it for TikTok.
If you’re looking to get your hands on the limited-edition BOSS x Khaby Lame collection it’s available on boss.com right now. Images from the Milan meet and greet can be found below, alongside images from the afterparty where you might notice one or two familiar faces in the crowd.
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