‘Perfect Human’: Michael B. Jordan Stars in Calvin Klein Spring 2023 Campaign
Calvin Klein has finally unveiled its much anticipated Spring 2023 campaign, and let us be the first to tell you that it’s well worth the wait. The new campaign continues the “Calvins or Nothing” concept from its FW22 Collection. Highlighting the world’s most dynamic talent, stripped back to showcase their confidence and sensuality.
The Calvin Klein Spring 2023 campaign was shot by renowned photographer duo, Mert Alas & Marcus Piggott and features a cast of global stars, including existing ambassadors and friends of the brand, JENNIE, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein.
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Michael B. Jordan in Calvin Klein Spring 2023 | Image: Calvin Klein
We’re firm believers that the unaltered confidence and authenticity behind the character of each ambassador is what separates this Spring 2023 campaign from any other. This unique Spring 2023 campaign, puts Calvin Klein’s iconic denim styles centre stage, showing off the brand’s refreshed denim styles with 90s-inspired silhouettes and new washes.
The brand also expands its iconic Underwear line, with Michael B. Jordan and FKA twigs modelling the new Athletic and Modern Cotton Performance offerings. Women’s pieces are found on JENNIE, who embraces minimalism as she wears the new Modern Cotton bralettes. While FKA twigs show off Calvin’s new sensual lace options such as the Sheer Marquisette and the Geo Lace triangle bra. Michael B. Jordan and Aaron Taylor-Johnson both evoke confidence, dressed in the latest underwear and jeans styles.
Calvin Klein’s latest Spring 2023 campaign is available for purchase on calvinklein.com and at Calvin Klein stores. Additional extended Spring 2023 content will be rolled out via Calvin Klein’s Instagram channel @calvinklein, further adding to this unique campaign.
Michael B. Jordan in Calvin Klein Spring 2023 | Image: Calvin Klein
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