Shane Roach worked for American clothing retailer Everlane before deciding to branch out on his own. The result was chelon, a brand that sells luxury goods minus the luxury markups. On the heels of a successful Kickstarter campaign, chelon has released its first official product, better known as The Everyday Leather Backpack. Available for the unreasonably reasonable price of USD$328, the beautiful leather bag amounts to love at first sight for any modern professional.
In terms of material and design, chelon’s Everyday Backpack is comparable to existing products that cost literally five times as much. Quality is the operative word here, and the bag delivers it in spades. Along with its elegant body of full grain pull-up leather—which will develop a rich patina over time—the bag features YKK Excella Zippers with removable leather pulls, steel pockets, and cotton twill lining.
Able to hold up to 14L, The Everyday Backpack includes an interior laptop sleeve, an easy-access interior zipper pocket, two side water bottle pockets, and an exterior zipper pocket. Put it all together and one can easily see that chelon is sticking to its promise of providing premium luxury without the premium price. Get The Everyday Backpack for just US$328.