When Shawn Stussy first started scribbling his name on his hand-shaped surfboards back in the 80s, he probably didn’t expect to be doing the same thing for French luxury icon Dior nearly 40 years later. But such is life and so spells the new era of collaboration between surf, skate and high-fashion. The fashion icon has just unveiled his extremely limited partnership with the French house, a gun-shaped board emblazoned with Dior’s name in trademark Stussy fashion. Even better, it’s surfed its way into the new seasonal Sydney boutique.
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With only 100 boards produced globally, the new Dior x Shawn Stussy surfboard is a rare breed and as such, even more difficult to get your hands on, but you can view the piece in al it’s gnarly glory. Found at Dior’s seasonal boutique on George Street in the Sydney CBD, the piece highlights the latest collection from the French fashion icon. Taking inspiration for the iconic Paris flagship on 3 avenue Montaigne, the new season boutique offers fans a sleek look at the latest releases. From a complete women’s and men’s collection to the lustrous, monochromatic details, the George Street boutique is Dior through and through, even with a surfboard chucked smack-bang in the middle.
“Shawn Stussy is one of my great heroes. He started out as a surfer, making his own boards and painted his name on them,” Kim Jones, artistic director of Dior men’s collections said. “It was quite natural for me to ask him to work together on the very first Dior surfboard that it’s quite amazing.”
Recognisable for its streamlined silhouette, the new Dior x Shawn Stussy surfboard is a take on the iconic Gun design, fitted with a special fin that eases drive even in powerful waves. According to Stussy, the boards were finished by UWL workshop in La Rochelle, France, with each of the 100 pieces taking 72 hours of minute handiwork. “For Dior, I wanted to create a streamlined board with elongated curves and subtle House colours, that sees to dance on the ocean,” he said.
Alongside the new Dior x Shawn Stussy surfboard comes the French label’s men’s winter 2020-21 collection. With silhouettes that explore the creative process, Jones has crafted a collection that reference the mid-20th century, albeit with a nod to the late Judy Blame’s DIY-inspired style. The Dior logo is pierced with a safety pin, while the haute-couture influence still reigns supreme in the moire effects of silk, embroideries and patterns. Drawing inspiration for the Toile De Jouy motif that adorned Christian Dior’s first boutique, the new collection adds a new level to the mix, the Toile De Judy. Designed in collaboration with the Trust Judy Blame Foundation, the new motif showcases the timeless power of savoir-faire.