Italian fashion label FENDI has launched its latest seasonal eyewear collection tailored to the European Winter, although there’s no time more suited to a pair of designer sunglasses than the looming Australian Summer.
The latest FENDI eyewear range is accompanied by a short film starring up-and-coming actor and brand ambassador Rob Raco; best known to Aussies for his work on the Netflix series Riverdale. The video follows Rob Raco on a journey behind the wheel and “celebrates the free and independent spirit of the FENDI man and his relationship with nature.” This is reflected in the passing English countryside that serves as the background for the film.
As Rob Raco drives through Richmond park, near London, he sees three blurred people on the road, each dressed in the FENDI Fall/Winter 2019 Collection and wearing different sunglasses, including the Futuristic, Glass and the FF styles.
The “Futuristic” FENDI sunglasses are defined by their vintage colour palette and bold frame. Iconic details pay tribute to FENDI’s heritage including the rotating cylindrical metal insert on the nose, showing the “FENDI Roma Amor” script, and the F-shaped metal tip on the temples with the subtle FENDI logo laser-engraved.
The “Glass” sunglasses silhouette features a round double-frame structure in metal, while the temples are covered with transparent propionate, featuring the FENDI logo subtly laser-engraved.
The FF FENDI style is available in both sunglasses and as optical frames with a rimless appearance and stainless steel parts emphasised by the flashy mirror lenses embellished by the iconic FF logo signature on the upper part.
The alternate FF sunglasses appear young and playful, reflecting a contemporary and urban feeling. The ultralight and ultra-flat drop-shaped design in hard acetate features the iconic FF logo pattern subtly lasered on the internal part of the temple, while the distinctive bug eyes on the temple-tips add an unexpected twist.
The FENDI Fall/Winter 2019 eyewear collection is available now with each style coming in several colourways.