GANT Tech Prep – No More Sweaty Pits

In the early 1900s, a garment maker living in New York named Bernard Gantmacher married a button-hole specialist named Rebecca Rose. It was a pairing that gave birth to a revolutionary shirt making business. Two children and three decades later, the brilliant shirts by GANT took America by storm. The brand is largely credited with introducing button-down shirts to the masses and then the game-changing locker loop, rightly maintaining a reputation as the ultimate shirt maker no matter what the era.

Like most seasoned players, GANT enjoyed plenty of financial ups and downs over the years, at one point even changing hands and moving to Sweden. Nevertheless, the brand retained its legacy as the ultimate shirt maker through and through. Nowadays, GANT has 583 stores and their apparel can be found in over 70 countries and 4000 retail locations. All shirts by GANT are backed by nearly a century of craft and then an ongoing dedication toward developing the most resilient materials and best designs.

gant tech prep check shirt

The latest to emerge from the legendary brand goes by the name of Tech Prep. The new range of shirts by GANT combine innovative fabrics with timeless design to deliver premium garb that’s as comfortable as it is functional. Like so much of the best modern wear, each shirt is truly built to last, consisting of “smart” fabrics that offer prime tiers of adaptability. Tech Prep is living proof that the best brands never stop learning and are always willing to update their apparel accordingly. As style makers, you should naturally be doing the same.

gant tech prep full sleeve shirt

GANT Tech Prep is made primarily for the modern hustler and urban warrior. You already know who you are, but just to be safe we’ll remind you. You’re the guy who dresses well, works hard and is always on the move. Your social life is as important as your work life and you look for clothing that exudes style and versatility, apparel that can make the transition from office meetings to happy hour drinks without losing the smallest step. Wrinkles are your enemy and you live in constant fear of pit stains, or any sweat stains for that matter. It’s for that reason that you don’t bike to work as often as you want to, and when you do you lug around a spare outfit just to be safe.

Here are some personal favourites from the new range:

gant tech prep broadcloth plaid shirt

GANT Tech Prep Broadcloth Plaid Shirt

Made from a premium soft cotton-poly blend and flaunting an unfettered allover plaid pattern, the Tech Prep Broadcloth pairs a luxury feel with a workmanlike vibe. Like other offerings in the Tech Prep range, this shirt is moisture wicking and remarkably breathable. It’s also eco-friendly due to 70%-90% less water being used during the fabric washing process. Pair that with a button-down collar and hanging loop and you’re wearing optimal apparel built to perform.

BUY IT HERE

gant tech prep chambray shirt

GANT Tech Prep Chambray Shirt

This fitted, understated stunner features the brand logo on the sleeve and exudes approachability by way of a truly soft feel and a clean Indigo colour. The trusty Tech Prep fabric combines the best in temperature control and moisture wicking with seamless mobility for a shirt that feels great on all fronts. Also included is the brand’s signature locker loop and box-pleat fold.

BUY IT HERE

gant tech prep pique jersey shirt

GANT Tech Prep Pique Jersey Shirt

GANT upgrades their massively popular jersey shirt with some Tech Prep fabric innovation. Hence, in addition to being downright eye-catching, the classic garb is now more breathable, moisture wicking and quick drying than ever before. As a result the apparel straddles all arenas–visually it’s a cross between a polo shirt and a button up while texturally it’s like a soft air conditioner in garment form. This might be the ultimate shirt, period.

BUY IT HERE

gant tech prep striped shirt

Both literally and figuratively, GANT Tech Prep Shirts have your back (and armpits). Thanks to the use of innovative, high-performing microfiberpolyster, dressing well and staying both comfortable and dry has never been so effortless. Each shirt in the new range is a masterpiece of design and functionality.

Among the many benefits offered by microfiberpolyester is the ability to wick moisture quickly and efficiently. That means if you bust into a nervous sweat, the fabric will rapidly take that sweat off the body and push it to outer surface of the shirt, where it gets released into the air and evaporates. In other words: no sweat stains whatsoever.

Each new shirt is also supremely comfortable, roomy but never loose and woven to allow for air and heat to flow through uninterrupted, meaning you’re always maintaining a perfect core temperature no matter where you are. These really are the ultimate shirts from the ultimate shirt maker.

gant tech prep white shirt

Both literally and figuratively, GANT Tech Prep Shirts have your back (and armpits). Thanks to the use of innovative, high-performing microfiberpolyster, dressing well and staying both comfortable and dry has never been so effortless. Each shirt in the new range is a masterpiece of design and functionality.

men wearing gant tech prep shirt

Among the many benefits offered by microfiberpolyester is the ability to wick moisture quickly and efficiently. That means if you bust into a nervous sweat, the fabric will rapidly take that sweat off the body and push it to outer surface of the shirt, where it gets released into the air and evaporates. In other words: no sweat stains whatsoever.

Each new shirt is also supremely comfortable, roomy but never loose and woven to allow for air and heat to flow through uninterrupted, meaning you’re always maintaining a perfect core temperature no matter where you are. These really are the ultimate shirts from the ultimate shirt maker.

gant tech prep shirt collection

With their new Tech Prep range, GANT is targeting a demographic it knows all too well: young men who work hard and lead proactive lives. As we said before, you know who you are. Like the generation before you, you’re constantly fusing the line between work and play, talking sports while closing deals over sushi and sake. On the weekend you’re camping with friends or hitting the beach or meeting your girlfriend’s parents. Meanwhile, you keep it cool no matter how extreme the environment is around you.

However, unlike the generation before you, you’re part of a movement with broader environmental awareness and a desire to resist conformity. That means you’re biking to work and generally eating right. It means you shop for brands that follow the same codes of pursuing the dream while remembering we’re all part of something much bigger than ourselves.

Accordingly, you look for versatile apparel that speaks to you personally and says something about you. It’s apparel that not only handles your hectic schedule, but accommodates it as well, garb that looks great and keeps you dry no matter how crazy your day is or what mode of transportation you’re using to get around. You’re an urban warrior. And Tech Prep is offering you a stylish piece of armour. Wear it and conquer the world.

SEE THE FULL GANT TECH PREP COLLECTION HERE

This article has been written in partnership with GANT.