Despite our abundance of iconic landmarks, warm hospitality and 28 stores branding his name, it turns out Tommy Hilfiger had never made the time to visit Australia. Until recently of course, when the American designer arrived in Sydney to take in the sights, meet his fans and host a New York-style loft party for the ages.
Supermodel, Gemma Ward and local favourites, Jesinta Campbell and Cameron Robbie joined Tommy as he took in the city before visiting the Tommy Hilfiger David Jones Elizabeth Street Store to meet fans and give insights into the world of Tommy – which he established in 1985 – 34 years ago. Tommy’s insights detailed the beginning of his business right through to working with some of the most influential names in pop culture including David Bowie, The Rolling Stones, Beyonce and Andy Warhol.
On addressing the current consumer landscape, Tommy Hilfiger said, “people want immediate gratification more and more when they see something they want to buy it and wear it the next day. So, I thought it would be really cool to introduce see now, buy now fashion shows, allowing the consumer to see something on the runway, to click and buy it immediately. I also opened my fashion shows to the public to make it accessible for everybody.”
“When I say accessible for everybody, I mean all different shapes, sizes and ages and all different backgrounds and I really believe inclusivity has been at the forefront of my ideals and motivation from the very beginning.”
Tommy’s visit down under concluded with a party that transformed the heritage building Chukka on Jones Bay Wharf into a loft party lit up with his brand’s Americana colours. Electro music duo, Set Mo were on the DJ decks, setting the tone for the evening. A giant disco ball brought some retro fun, echoing similar scenes of the recent Tommy Now show in New York.
An Aussie-American food fusion fed the crowd with American style hot dogs, Angus beef sliders, mini lobster milk bun sliders and crisp spun wafers with fish ceviche complemented by chocolate cake and bespoke red, white and blue cocktails. A feature wall served up local beer and wine.