Jaden Smith’s G-Star Denim is a Force of Nature

By Michael Vane - News Published: 10 Oct 2018, Last Updated: 2 May 2019

Jaden Smith designed the Forces of Nature collection for G-Star Raw as a tribute to beautiful, powerful and awe-inspiring natural phenomena. Particularly the waterfall. All pieces were engineered using sustainable materials and G-Star’s eco-friendly fabric dying technology.

“The starting point for the collection was sustainability – something that both G-Star and I are passionate about,” explains Jaden.

“With this in mind, the design inspiration came from the power of the planet: forces of nature from sandstorms to waterfalls that showcase both the strength and the beauty of the world we live in.”

The Forces of Nature collection is built using G-Star’s renowned 3D approach to denim design where the fabric is sculpted around the body rather than cut flat as a traditional pattern. The silhouettes also debut a newly exposed seam on the denim and jersey. The blue element depicts the power of water. The ecru represents the earth and its creatures. The black pieces represent the lunar eclipse.

In addition to the denim, the collection offers a range of sweats and T-shirts which, across all colourways, employ organic cotton and digital printing, a more sustainable solution to the printing process. The dying process presents zero risks for people and the environment and requires 70% fewer chemicals, resulting in clean and recyclable water effluent.

“Everything I knew about G-Star to this point – from their work with Pharrell, someone who I respect and admire, to their innovation and commitment to sustainability – made me sure that this would be a great partnership,” Jaden adds.

Michael Vane

Michael Vane is an experienced journalist, copywriter and content creator who has produced fun and informative content for Man of Many since 2016. Specialising in gaming, technology and entertainment reporting, Michael is extremely adept at navigating new technologies and providing reviews on the latest releases. He possesses a Bachelor’s Degree in Communications and Media Studies from Griffith University, and his work has been featured in publications such as Game Informer, Pilot, Wine Selectors and PowerUp!, to name a few.

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