Levi’s and New Balance have combined to blend a collection of vintage and contemporary iconography. When two iconic brands collide the execution is typically first-class. The Levi’s x New Balance collection for Summer/ Spring 2020 is just that. The brands have been pushing the boundaries throughout 2020, and this collab is a celebration of two iconic brands that, while proud of their history and heritage, never stop looking forward.
This year has been New Balance’s for the taking. The brand found a wide variety of success in bringing back classics like the 992 and 993. While bringing back old silhouettes can prove your history in the game, designing a new silhouette showcases your ability to win. When New Balance released the 327 back in April, it rocked the sneaker universe, ruling social media ever since.
Some say the 327 is the sneaker of the year, and Levi’s adaptation of the 327 provides a new take on the soon to be a classic silhouette. The Levi’s x New Balance Men’s 327 oozes American style and effortless cool. In collaboration with the most famous denim company in the world, this 327 is a mix of retro 1970s styling and modern asymmetrical design. Available for both men and women, the vintage colourways and classic red Levi’s label brings the denim look to life.
Levi’s is certainly no stranger to the collaboration game either. The brand has collaborated on some of the biggest sneaker and clothing releases of the last decade. From Levi’s x Jordan and Levi’s x Supreme collaborations of the past, the brand has brought its quintessential American flair to some of the biggest names in clothing. This collection with New Balance is no exception, featuring some of the cleanest denim jackets and t-shirt designs to ever grace these vintage styles.
The collection features reversible jackets that display both brands logos. The reversible Trucker Jackets feature classic denim “Levi’s” logo on one side, and a quilted “New Balance” logo on the other. On Levi’s side, there’s a patchwork of denim in either three shades of indigo or three shades of grey for the men. On the New Balance side, it’s a quilted white with navy collar and cuffs or a quilted grey with white sleeves for the men. All Trucker Jackets also include a giant tonal grey New Balance logo on the back of the quilted side, with 3M reflective stitching.
And finally, the collection also includes a special edition of Levi’s x New Balance grey graphic tee. This tee features a collaged graphic of both classic Levi’s and the original New Balance 320 running shoe imagery.