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Levis x reese cooper collaboration

Levi’s x Reese Cooper Collaboration is Where Heritage Meets Utility

American Cult designer Reese Cooper and leader in denim Levi’s have joined forces to create a limited ten-piece line-up of truckers, jeans, hoodies and tees. The entire collection debuted at Paris Fashion Week as part of Reese Cooper’s Spring runway show, but this isn’t just fashion for fashion’s sake. It was made available for purchase on the same day as the show, making this the first-ever “see-now-buy-now” collaboration for Levi’s.

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It’s a big move for high-fashion denim fans, with the new collection arriving in a ten-piece line-up of Levi’s jeans, truckers, hoodies and tees. A mix-match of designs and concepts centred around Americana, the Levi’s x REESE COOPER collection blends not only high-fashion and heritage but also runway style and workwear utility.

“What we love so much about Reese is how he fuses traditional workwear materials and construction with modern style,” Levi’s chief product officer, Karyn Hillman said in a statement. “There’s a natural connection to our workwear lineage with a creative, sustainable, and fashion-forward twist.  This collection takes everything we love about the past and puts it into one beautiful modern package.”

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One of the most important elements of the collection for Reese was that it included sustainable fabrications. Every piece is made using either Cottonised Hemp, an innovative technique from Levi’s in which hemp yarn is processed to feel just as soft and comfortable as traditional cotton or organic cotton, two fabrics that have become an integral part of Levi’s reducing its environmental footprint.

“You think of Levi’s as being cool … the original back patch, it calls out its durability with the rivets and canvas and denim,” Reese Cooper said. “I just wanted to tie together the two main components the brand was built on. For me, this was an opportunity to essentially make proper heritage workwear with a company that pioneered it.”

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The line-up includes Levi’s Type II Trucker and Levi’s straight-fit jeans in triple-stitched organic cotton duck canvas that is both available in green or ecru. As well as a patchwork chore coat and straight-fit jeans in indigo denim that are made from Cottonised Hemp. Two-pocket hoodies are made from Organic Cotton French Terry and are available in either green or ecru, while the two-pocket hoodies feature graphics based on heritage Levi’s back patches.

Also on offer are Two organic cotton graphic pocket tees which are made from Organic Cotton Jersey, these tees both feature graphics based on the Levi’s brand’s iconic workwear lineage. You can now purchase limited items in Levi’s Melbourne Central store or online at levis.com.au and reese-cooper.com

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CONTRIBUTOR

Gabriel Jorge Gouveia

Gabriel Jorge Gouveia is a Sydney-based journalist who specialises in fashion, lifestyle and food reporting. He completed Bachelor of Communication Journalism Major at Western Sydney University and has had work published in the Fashion Industry Broadcast, Aussie Gossip and Beauty News Australia.