Local Supply\u2019s Summer 17 campaign takes a selection of up and comers to help spread the message that its sunglasses are \u201cFor Locals Everywhere.\u201d The campaign launches two new shades, \u2018The Avenue\u2019 and \u2018The Station\u2019, and brings together four incredible talents who embody the Local Supply ethos of inclusivity, diversity and creative expression.\r\n\r\nThe talented individuals chosen to wear the frames are Mitch Orr, the mastermind behind Sydney restaurant Acme, Melbourne musician and producer Ecca Vandal, Olympic athlete Olia Burtaev from Brisbane and 19-year-old hip hop prodigy Genesis Owusu from Canberra.\r\n\r\n\r\n\r\nLocal Supply Founder Sean Santha asserted that the products were absolutely for locals everywhere. \u201cRegardless of gender, sexuality, race or socioeconomic status, we are all locals. We\u2019re all different but we\u2019re all the same,\u201d he said.\r\n\r\nThe For Locals Everywhere campaign offers an astonishing mix of passion points and places, shot by photographer Darren Luk across four Sydney locations; Acme Restaurant, Tatler Bar, The Old Clare Hotel and The Record Store.\r\n\r\nAs Creative Director, Luk was excited to work with a client who was ready to break the mould. \u201cIt was great to be given the liberty to be creative with the visual concepts and casting,\u201d he said. \u201cThe goal for the campaign was to focus on talented individuals who are making real social or cultural contributions, rather than someone with just a social following.\u201d\r\n\r\n\r\n\r\nThe new summer shape of The Avenue, worn by Orr, has a bolder and more defined frame with a square silhouette, while The Station, worn by Owusu, has a minimalist circular profile. Both styles launch this week in matte and polished versions of tortoiseshell and black.\r\n\r\nFor Locals Everywhere is a series of stories to connect with, be inspired by and a platform to start conversations around the notion of locals, inclusivity and creativity.\r\n\r\nIn other glasses news, Rapha launched the City collection, a new range of shades that are both stylish and functional. Also, Commonwealth x Native Sons \u201cJohn Q\u201d sunglasses really pull an outfit together.\r\nCheck it out\r\n\r\n\r\n\r\n\r\n\r\n\r\nHave you subscribed to Man of Many? You can also follow us on Facebook, Twitter, Instagram, and YouTube.