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MAAP x P.A.M. Breaks Through the Noise With Psy-Cycling Collaboration

By Ben McKimm - News Published: 2 Jul 2021, Last Updated: 21 Nov 2023

Melbourne brands Schwipe and Perks and Mini forecast the blurring of lines between fashion and streetwear in the early 2000s with concepts that paved the way for rule-breaking behaviour in their respective lanes. Following a chance encounter between MAAP’s Creative Director Misha Glisovic, formerly from Schwipe, and Misha Hollenbach and Shauan Toohey of P.A.M. the brands formed a connection. And 20 years later, they find themselves reconnecting to lay the groundwork for a continued partnership in psy-cycling goodness.

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Image: Sarah Pannell

After spending the last five years in France – highlighted by their first show at Paris Fashion Week in 2019 – P.A.M.’s Misha H and Shauna connected with MAAP after returning to Melbourne. Their hope was to design a team kit for the cycling crew they’d put together during lockdown. However, the fortuitous email exchange between Misha and Misha sparked something much bigger. An ongoing collaboration that combines P.A.M.’s psy-activated graphic language with MAAP’s technical apparel.

“It was a very organic moment. It was very natural and easy, and very exciting at the same time. It’s affirming when things like that happen. No planning and a very natural synergy emerging was a perfect place to start”, said Misha Hollenbach, P.A.M. Co-Founder.

Image: Sarah Pannell

Bringing a “different perspective to cycling” the first instalment has a focus on inclusion. Exploring the activity itself and providing options for people to access the sport. Whether that’s as a form of recreational activity, mode of transport or a lifestyle choice.

The collection includes both men’s and women’s options and an accessories list that features a bidon, cap and socks. Our favourite pieces include the bib shorts, jersey and tee with P.A.M.’s touch evident across all pieces in the collection. Expect these to function as good as they look, with MAAP’s use of technical materials and cuts.

Ben McKimm

Ben lives in Sydney, Australia. He has a Bachelor's Degree (Media, Technology and the Law) from Macquarie University (2020). Outside of his studies, he has spent the last decade heavily involved in the automotive, technology and fashion world. Turning his passion and expertise into a Journalist position at Man of Many where he continues to write about everything that interests the modern man. Conducting car reviews on both the road and track, hands-on reviews of cutting-edge technology and employing a vast knowledge in the space of fashion and sneakers to his work. One day he hopes to own his own brand.

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