Several months back, fashion label Moncler launched an ongoing strategy to keep the brand’s unique heritage and traditions alive, while having a clear vision for a progressive future. Moncler Genius is that strategy and it operates under the mission statement: “One House, Different Voices.”
The latest Genius collection dropped. It’s titled Moncler Fragment, and it comes from Japanese designer Hiroshi Fujiwara. The selection of new pieces revolves around the theme of “World Tour,” drawing on both ideas of travel and music, fusing different references in seamless ways.
Plaid blazers, parkas, field jackets, varsity jackets and travel jackets are stamped with Fujiwara’s trademark slogans and graphics, looking fresh and unexpected. Backpacks, sneakers and loafers complete the globetrotting styles.
Stripes, intarsia and a mix of neutral colours, blacks and brights create a vibrant urban look. The outfits are conceived as mixes of building blocks, with shorts adding a sense of ease and speed. Fabrics remain light to perform well for life in motion. Taping is featured throughout, adding an extra layer of technicality.
Fujiwara hid the lightweight designs and functional packability behind an assortment of metropolitan basics. His styles warrant a second look, with many revealing progressive and unfamiliar details. It’s what Moncler calls an innovative way of dealing with the normal.
The Moncler Fragment by Hiroshi Fujiwara pieces are available now online and at Moncler stores including the recently opened Sydney destination.