Pacifico Optical’s Frame Refresh Introduces New Styles

On the heels of a successful Summer 2019 Collection, Pacifico Optical is giving some of its most classic frames a modern-day facelift. Dubbed Frame Refresh, the campaign sees the brand tweaking models that we’ve all come to know and love, such as the Campbell and Buckler. In addition, they’ve introduced a handful of new frames, specifically the Dover frame and the South 2 frame, both of which represent the brand’s only steel frames to date. As if all that weren’t enough, they’ve also re-launched The Yacht-Master, i.e. the wildly popular frame that previously resulted from a Yacht Week collaboration.

Pacifico Optical Frame Refresh

By unveiling new colours and making small adjustments to frame thickness, frame curvature, and lens curvature, Pacific Optical injects new life into an already thriving range of killer shades. That includes the aforementioned Campbell and Buckler frames, which now comes in a modest array of new colours. What’s more, Pacifico Optical has created three new mirror clip-on lens attachments for the Buckler sunglasses, allowing previous owners to spruce up their old or new frames.

Pacifico Optical Frame Refresh

As with nearly all Pacifico Optical launches, this one came joined by an eye-popping photo shoot. In luxurious style, the brand rented an Italian-made speed boat and took to the Sydney Harbour. There, two supremely good-looking models lounged on the speedboat, looking that much hotter in their new shades.

Check it out

Pacifico Optical Frame Refresh

Pacifico Optical Frame Refresh

Pacifico Optical Frame Refresh

Pacifico Optical Frame Refresh

Pacifico Optical Frame Refresh

Pacifico Optical Frame Refresh