PUMA x Les Benjamins Debut Turkish-Inspired Streetwear

Sportswear icon PUMA has partnered with Istanbul-based streetwear label Les Benjamins for a collection inspired by Turkish culture and tradition.

For the first drop that lands April 6, Les Benjamins founder Bunyamin Aydin reimagined popular PUMA silhouettes like the RS-0, Thunder Disc and Trailfox with a hand-crafted, artisanal feel, using the vibrant colours and detailing of traditional Turkish carpets.

The innovative mid-cut RS-0 Les Benjamins edition is built with a chunky sole featuring PUMA’s Running System cushioning. The mixed material upper combines suede and a knitted sock construction with cross-stitch details adding to the traditional hand-made feel. The abstract rubberised eye-stay and hiking-inspired rope laces, and bold ‘Les Benjamins’ contrasted branding on the rear heel loop complete this look.

turkish inspired streetwear

Thunder Disc Les Benjamins is a progressive fashion-forward running silhouette built with a breathable mesh upper and a premium suede cage featuring the iconic PUMA Disc laceless technology. With a chunky sole unit of colour-blocked TPU inserts and thick rubber outsole, these sneakers are finished with a traditional Turkish carpet print graphic on the Formstrip.

It wouldn’t be a true streetwear collection without a tracksuit. The unisex PUMA x LB tracksuit in a light woven premium fabric is styled with mesh inserts through the back and pocket solutions on the front.

A range of apparel including a parka, windbreaker, hoodie and tee along with performance inspired accessories like a backpack, bum bag and cap complete the collection.

turkish inspired streetwear

The PUMA x Les Benjamins campaign was shot by 13th Witness, a photographer from Brooklyn who discovered his Turkish roots from a DNA test. Through his travels from Brooklyn to Istanbul, he brings to life the story behind this collection by marrying Western street style with Turkish culture

The first PUMA x Les Benjamins collection will be available online and globally across PUMA stores and retailers on April 6, 2019.

Check it out

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear

turkish inspired streetwear