Sportswear icon PUMA has partnered with Istanbul-based streetwear label Les Benjamins for a collection inspired by Turkish culture and tradition.
For the first drop that lands April 6, Les Benjamins founder Bunyamin Aydin reimagined popular PUMA silhouettes like the RS-0, Thunder Disc and Trailfox with a hand-crafted, artisanal feel, using the vibrant colours and detailing of traditional Turkish carpets.
The innovative mid-cut RS-0 Les Benjamins edition is built with a chunky sole featuring PUMA’s Running System cushioning. The mixed material upper combines suede and a knitted sock construction with cross-stitch details adding to the traditional hand-made feel. The abstract rubberised eye-stay and hiking-inspired rope laces, and bold ‘Les Benjamins’ contrasted branding on the rear heel loop complete this look.
Thunder Disc Les Benjamins is a progressive fashion-forward running silhouette built with a breathable mesh upper and a premium suede cage featuring the iconic PUMA Disc laceless technology. With a chunky sole unit of colour-blocked TPU inserts and thick rubber outsole, these sneakers are finished with a traditional Turkish carpet print graphic on the Formstrip.
It wouldn’t be a true streetwear collection without a tracksuit. The unisex PUMA x LB tracksuit in a light woven premium fabric is styled with mesh inserts through the back and pocket solutions on the front.
A range of apparel including a parka, windbreaker, hoodie and tee along with performance inspired accessories like a backpack, bum bag and cap complete the collection.
The PUMA x Les Benjamins campaign was shot by 13th Witness, a photographer from Brooklyn who discovered his Turkish roots from a DNA test. Through his travels from Brooklyn to Istanbul, he brings to life the story behind this collection by marrying Western street style with Turkish culture
The first PUMA x Les Benjamins collection will be available online and globally across PUMA stores and retailers on April 6, 2019.