Athletic brand Puma has teamed with popular 90s streetwear label FUBU to release a collection of hip-hop-infused clothing and footwear to channel those classic street vibes ‘cos we’re all suckers for nostalgia.
The collection pays tribute the iconic FUBU tracksuits pioneered in 1992, and the forever fresh Puma suede sneaker. These two streetwear legends collide as Puma Suede celebrates its 50th anniversary and FUBU clothing turns 25. The result is a collection fully loaded in fresh velour and throwback swag.
When reminiscing on the early days of FUBU, co-founder Daymond John says “we wanted to do something that we loved. We were loving the world of hip-hop but we couldn’t dance or produce or make money rapping but we started to realise that there are other ways to be part of the culture.”
The Puma x FUBU Classic Suede sneaker takes on a black velour upper and red velour lining. Red velour piping outlines the black Formstripe and sits atop a thick, black rubber sole with a red outsole for a requisite dash of flavour.
Gold accents provide extra swagger while a commemorative Suede 50 logo is featured in the tongue. Three sets of black, red and white laces make it easy to turn things up or down.
The clothing range exudes old-school city style, starting with the Men’s T7 Track Jacket and Pants taking the iconic silhouette with a 7cm red stripe on the sides in black velour. Both pieces feature a Puma x FUBU satin twill applique and a “What Will Your Legacy Look Like” patch on the back.
The baseball styled tee comes in white with a large Puma x Fuba rubberised screenprint applique on the chest.
For the ladies, the Puma x FUBU Women’s T7 Track Jacket comes in black french terry with a red 7cm stripe on the sides, large Puma x FUBU satin twill applique on the back, gold foil Puma No 1 Logo on the chest, with the “What Will Your Legacy Look Like” patch on the back. It pairs perfectly with the Women’s T7 Track Pants. Completing the B-girl swag is the women’s Baby Tee.
You can get on the Puma x FUBU wagon at the Puma website and leading sneaker retailers worldwide. The collection is available now. In other sneaker news, Converse drops the Chuck 70 Hiker as part of its Urban Utility line. Plus the adidas N-5923 rocks a look that never went out of style.