Snoop Dogg and Miley Cyrus Star in Gucci Love Parade

When it comes to Gucci, we always know the brand is nothing short of making an energetic statement. Following the fashion label’s November star-studded runway show on Hollywood Boulevard in Los Angeles, Gucci brings another extension of the Love Parade Collection with the highly anticipated campaign shots. The exclusive runway show brought together contemporary figures like actors Jodie Turner-Smith, Jeremy Pope, Macaulay Culkin, Kodi Smit-McPhee, multiple musicians, Black Lives Matter activist Janaya Khan, and filmmaker-writer Miranda July. Emerging from the Chinese Theatre, the line was characterized by vibrant silhouettes and chic features. 

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Filled with debauchery, champagne-soaked moments, and radiating smiles, the Gucci Love Parade collection campaign brings an exquisite glimpse into the party antics of Hollywood’s most elite. In celebration of creative director Alessandro Michele’s Spring-Summer 2022, the campaign’s list of muses includes countless reckoning forces from the fashion to film industry. Brand ambassador Jared Leto joins actress Beanie Feldstein, Miley Cyrus, Snoop Dogg, Squid Game star Lee Jung-Jae, Chinese actor Deng Lun and model Liu Wen for unfiltered fun. 

Speaking with The Hollywood Reporter, actress Beanie Feldstein remarked, ​​“getting to wear Alessandro’s outrageously gorgeous designs — I’ve genuinely never felt more beautiful and cool in my entire life. I use fashion as a way to express my femininity, creativity and gregarious spirit.”

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As Gucci’s website recalls, Love Parade is a “laboratory. A rave. An arena studded with epiphanies” it’s clear the collection draws inspiration from the glamour and innovation of the influential individuals in the photographs. The images are retro and modern, making the contrasting fabrics and colours a key focus. These alluring shots are captured by the famed fashion photography duo Mert Alas and Marcus Piggott, with creative direction from Michele and art direction by Christopher Simmonds. 

The Love Parade is nothing short of an unforgettable evening. Classic velvet bow ties, strong cut suits, and satin dresses intrigue with eye-catching accessories. Snoop Dogg rocks a mint green satin two-piece, finished off with a necktie and oversized glasses. Pondering over a piece of cake, the regal look compliments the surrounding enchantment. Leto channels his creative side dressed in a soft pink satin suit while playfully loading himself up with some sugar. Finally, Cyrus gives us the ultimate party girl look – dressed in yellow stilettos and a lacy bra set with thigh high socks surfing among the crowd. 

Shot in Los Angeles, the collection’s scenery was inspired by a classic Hollywood night of feasting, dancing and raving to The Velvet Underground tune “Venus in Furs.” As Gucci continues to bring together Hollywood’s finest, we look forward to the next chapter of celebrating.

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CONTRIBUTOR

Ms Mariana Martinez

Mariana Martínez Barba is a Music journalist and culture writer with over five years' experience in the journalism and feature writing industry. Her work has been featured in Girl Underground Music, Electrónica & Roll, Acid Stag, Man of Many, Wonky Sensitive, and Nest HQ. Mariana will be an incoming student this Fall at the Craig Newmark Graduate School of Journalism at CUNY.